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People are talking. But is your business listening? Gain a fundamental understanding of where your brand stands today, so you can take the right marketing steps tomorrow.
You already know your brand is great. But is your brand being seen? With a strategy tailor-made for your business, we’ll increase brand awareness and enhance your online presence.
Apple has been copying the ideas of other tech companies for decades, but these ideas are often executed far better when redone by the tech giant. The enterprise has managed to make their versions of old gadgets commonalities through a great deal of innovation. For instance, the presence of wireless payments and fingerprint scanning for both identification and ecommerce have been prevalent in Japan for many years, but it was only when Apple integrated these tools into its iPhones that they became worldwide phenomena.
Despite the widespread experimentation with augmented reality by companies like Google and Microsoft, many businesses are creating their own versions of the live-footage-digital-image system, and Apple is no exception. In fact, the company may place first once again in the ongoing tech war with its iOS 11 ARKit, an augmented reality program that will be compatible with its new iPhone system. With the undeniable popularity of iPhones, augmented reality could be another old concept made new by Apple.
Instagram has introduced ads to their story feature that fit perfectly between the other stories your followers view, and their short-lasting nature can either help or hurt the companies that use them. The first version of the feature only allowed users to expose their ad to the maximum number of people - a feature called Reach. Now, Instagram story ads offer conversions, traffic, video views, and mobile app installs as well.
Say goodbye to the days when you couldn’t attach your business website’s link to your story ads and say hello to the many things these ads now let you do. The users who view your ad can now be redirected to your company website through the call-to-action function, which they’re sure to click if they like what you’re offering. Because so many people take the time to watch Instagram stories, even below-average ads have a chance at creating site traffic. Having said that, better ads almost always get better results.
It isn’t easy for Google to decide how pages in search results rank, so it relies on many things. However, it focuses the most on backlinks. The second most important feature is content, and understandably so. Mediocre content shouldn’t come before great content. If you want to rank higher in search results and gain traffic, follow our lead.
Start thinking about which websites you’d like to pull links from. Because each website is different in content, popularity, and web design, you’ll have to choose wisely. Make a concrete list of digital sources that contain material strongly related to your niche. These sources can be blogs, scholarly articles, databases, or even videos. Attach the links you know will benefit you, and start your research on the rest.
It’s very important to your research as well as conduct a website audit. Go to SEMrush or a similar program and type in the URL of your most prominent competitor. SEMrush will collect and show all relevant data from that website, including backlinks. Scroll down and press the “Backlinks” button to have a look at which links the company is using. If your competitors are successful, their backlinks are probably working.