How Silos Work in Ecommerce

How silos work in ecommerce

The three most important parts of online retail are customer acquisition, conversion, and retention. If you’re active on social media and know how to advertise to your audience, it’s fairly easy for consumers to find your company. Turning those consumers into customers is a little trickier. They need to take well to your products, prices, themes, messages, and overall reputation to commit to your brand. Keeping those customers around is even harder, considering how short our attention spans as buyers have become.

Each of these elements is essential to generating revenue, yet many companies segregate their teams and have them focus on only one of them. Creating silos like this disrupts the collaborative nature of successful businesses, locking up important pieces of information and unintentionally wasting money. Instead, have these silos work together in ways that benefit everyone involved. The process starts with understanding how each element of ecommerce works.

How Profitable are Podcasts?

Are podcasts profitable?Despite how long they’ve been around, Podcasts seem to be turning up more and more often now that digital communication is the norm. You may be considering starting your own, but are unsure whether or not it will pay off. Can podcasts thrive in the age of instant information? We’ve got some data for you that will help you draw your own conclusions.

A survey completed at the beginning of this year showed that 60% of people didn’t know the definition of podcasting. A mere 40% of participants had listened to a podcast in the past. A separate report released more recently stated that of the 5,700 participants polled, only 60% planned to listen to podcasts in the near future. On the other hand, 45% of that same group wanted more information about podcasting.

The number of podcasts that exist may not be increasing, but the number of podcast listeners is, thanks to Spotify, Pandora, and other music streaming services that offer audio content to their users. Between 2015 and 2017, the amount of monthly podcasts listeners rose from 17% to 24%. And soon enough, podcasters will be able to get a better idea of what their audiences enjoy.

Why you need Evergreen Content to Create and Maintain your Audience

Why evergreen content is the only way you'll attract and maintain an audienceTo a certain extent, your company’s digital presence can be summed up by the amount of traffic that your website and social media profiles receive. Statistics show that less than 10% of bloggers collect more than $1,000 in profit per month, while less than 5% pass the $10,000 checkpoint in that same timeframe. Seems hopeless, right? Not exactly. Your saving grace is evergreen content.

If you’re unfamiliar with the concept of evergreen content, it’s the stuff that generates more than half of your website’s overall traffic despite its age and stagnation. To create such influential content, you can’t expect to spend a half hour at your computer screen whipping up a keyword-heavy article that will draw in your audience and make loyal customers out of them. You need to appeal to your readers with creative language and fresh concepts, but most of all, you need to give them something helpful.

Surprisingly, the most important element is the one that most writers miss when developing evergreen content. Trying to sell something to someone who thinks they already have everything they need rarely works. By highlighting or creating a problem and following it with your company’s solution, your readers will be convinced they’ll be gaining something by purchasing your product.

Think your Social Media Accounts have Nothing to do with SEO? Think Again!

Think your social media accounts have nothing to do with SEO? Think again!Although Google has made it clear that it does not use social media success to rank search engine results, your business’s social media accounts are still extremely important and strongly linked to SEO. With both tools, you’re aiming to gain trust, generate site traffic, make conversions, and provide outstanding service. This is why SEO and social media go hand in hand.

Just behind Google in the search engine hierarchy is YouTube, which means your company should be using it whenever possible for ads and videos. Tangible results will take a while to see, but they’ll appear in good time if you closely follow an effective strategy. Keep your focus on creating social media content your audience will want to consume, and you’ll naturally go up in the rankings.

Because search engines index a large quantity of social media content, typing a company’s name into the search bar will often turn out that company’s social media accounts as some of the first results. Content that’s been highly interacted with is more likely to be indexed, so if your content is good and you adjust your accessibility settings to rake in more views, your company’s SEO ranking will automatically rise.

How to Create a Great “About Us” Page that will Attract more Customers

This is the kind of Businesses often put a great deal of effort into building their business websites, but they tend to neglect their “About Us” page, focusing more on organizing their products, services, and contact information instead. Unfortunately, this is a missed opportunity, as many customers are interested in learning how your company came to be and what it stands for. Take a look at your “About Us” page and fix any of the following fundamental errors you find.

When it comes to writing effective content, avoid writing more than a couple paragraphs about your origins and achievements as a business. Though your audience will want to know a bit about that, it becomes tiresome to read after too long. Aim to explain what your company’s goals and beliefs are, and how you go about fulfilling them in a friendly, appealing manner.

When creating their business website, several companies make the mistake of only putting their products and services under the tabs labelled as such. However, putting a few of these things into your About section can entice customers and boost your sales. Mention how the website is laid out and where they can find certain items, making sure to explain what makes you a better choice than your competitors.

Need-to-Know Rules when Creating Instagram Ads

Instagram Ads - Did you know you could get banned from Instagram if you don't follow their advertising guidelines?If you frequently use Instagram for marketing, you won’t just need to create good advertisements - you’ll also need to know the social media platform’s rules to avoid being banned. Read on to discover the most important policies Instagram requires marketers to follow.

When you post an ad on Instagram, you immediately give the social media platform the ability to use it in certain ways. Instagram obtains the rights to the ad, though these rights can be given to others as well, and can use it for free even if it generates income. Instagram can also sell their license to a third party that can then use your ad as they wish.

All of this means that advertisements with outstanding photos can be used by Instagram or other entities without compensating you. Most of the time, Instagram chooses not to do this, as it could quickly ruin their reputation. But marketers are warned of the possibility before they begin to advertise on the platform so they won’t be surprised if it ever happens.

If your company chooses to do a contest or giveaway on Instagram to grow its following and customer awareness, you have to make it clear that Instagram has no part in it, stating that the contest isn’t linked to or funded by the platform in any way. Failing to do this can result in a banned account or another unwanted outcome.

The Social Media Steps you Need to Follow for High Business Returns

The social media steps you NEED to follow for high business returnsIt’s obvious by now that good content is important to a company’s success on social media. But because there's so much emphasis placed on this fact, many businesses forget to include general information about their products and services. When customers look at your social media profiles, they’ll want easy access to digital information so they can find what they’re looking for. How do you make sure you’re doing it right? Follow the steps down below:

Start by getting on as many different social media platforms as you can. Although Facebook and Twitter are the two most common, Instagram, YouTube, and LinkedIn aren’t too far behind. More platforms means more opportunities for customer messaging, higher SEO ranking, and a more likeable brand overall. Put the link to your business website in the bio of each of your company’s accounts.

Because your profile descriptions will appear most often when a customer searches a keyword related to your company, make them short but powerful, packing them with as many keywords as possible to up their chances of appearing first in the search results. While descriptions infused with inventiveness and out-of-the-box wording are interesting, they don’t provide basic information for your customers and don’t appear far up on the search page.

Here’s Why you’re Missing Out by Not using Influencer Marketing

Here's why you're missing out by not using influencer marketingMany companies are beginning to use influencer marketing to create conversions, particularly through the use of social media platforms. Instead of relying on a single strategy that works for an unknown period of time, influencer marketing changes as consumers change. Your company can generate traffic not only through simple Google searches, but also through social media presence, email advertising, and even word of mouth. So how does it work?

To successfully participate in influencer marketing, your company will team up with another larger, more popular company that promotes your products or services for a price you’ve negotiated. Both parties gain respect, trust, and exposure through a functional influencer marketing relationship. If you do it well, it can greatly increase the number of conversions your company gets.

Before you team up with a company similar to yours, make sure you know who your audience is and are aware of their likes, dislikes, and interests. You should have a clear idea of the age, race, gender, and socioeconomic status of your target audience to better advertise to them. Interact with them through polls, surveys, and comments on the most popular social media sites, like Twitter and Instagram.

The Secret way to use SEO to Appeal to your Audience

The secret way you can use SEO to appeal to your audience

When SEO came into play a decade ago, anything online retailers created fell under that category. Whether it was good or bad, it was SEO as long as it was packed with relevant keywords and would show up on the first page of the search it was related to.

Now that SEO emphasizes keywords and the like much less, creators can focus on developing content that readers actually like, not just content they can immediately find. In fact, they have to develop good content, because their competitors have already started to do just that. They must achieve a healthy balance between quality and discoverability.

One you decide to zero in on improving your company’s SEO, keep in mind that you want to appeal to your customers. They don’t want to be blatantly advertised to; they want to be unknowingly drawn in by your seamless wording and superior products or services. That all starts with them being able to find you when they plug a specific term into their search box. Though it’s difficult to identify what this search term was, you’ll always know which page they ended up on.

The Financial & Marketing Advice Every Entrepreneur Should Hear

The marketing and financial advice you need to hear!To be a successful entrepreneur, it’s an absolute must that you sort out your finances. To ensure the success of your business, it’s important to follow a set of rules to make sure you’ve got your money under control. Here’s our list of financial guidelines to help your business stay afloat and eventually shine. 

Create and follow a strict budget. Running out of money is a quick and easy way to kill your business, regardless of the quality of the products or services your company offers. Put just enough money into employee salaries, especially towards the beginning, and keep a certain amount of money to invest or put away at the end of each month. By following these tips, you’ll never run out of money.

Keep track of what you give and what you receive. Take note of who your most prominent clients are and which enterprises you’re associated with to determine your return on investment. It’s equally important to monitor your company’s individual expenditures as well, because there can be unexpected costs and monthly rate increases in many places. Record every instance of outgoing or incoming money. 


How your Business can Keep Up with Advertising Trends by Using New Technology

Having trouble keeping up with marketing trends? Here's why new technology is the answer!As consumer habits and technology change, marketers change to accommodate. They’ve had no problem doing so in the past, and the present is no different - it simply offers new challenges to overcome.

Internet access is so common among consumers nowadays that they have the resources to do thorough research about the products and service they’re interested in, depending heavily on customer reviews and recommendations from friends or family members. Despite the patterns in consumer behaviour, no two individuals are identical. That’s why user personalization is so effective.

User personalization sends suggestions, photos, general messages, and special offers to potential customers with the use of artificial intelligence and advanced profiling. By combining these two elements, you’ll be able to cater to your customers almost perfectly and make more conversions than ever before. Enthusiastic customers enjoy receiving suggestions based on their past purchases and online behaviour.

How Much do Instagram Ads Cost?

How much do Instagram ads cost? With its 300 million photo-centric users worldwide, Instagram is fast becoming an attractive marketing site. Better yet, Instagram’s advertising setup is nearly identical to that of Facebook, the company that owns it. Rarely discussed however, is the price of advertising on this social media media platform.

Instagram advertisements are presented to their target audiences as sponsored posts, regular photo or video content with a blue sponsored tag above it. Even users who don’t follow the company posting the ad will see it if they fit the target audience criteria. The ads were originally reserved for partners of Instagram, but that changed two years ago when the platform gave all businesses the freedom to market as they please.

The average cost-per-thousand-views for photo ads in 2015 was $6.50. This price may seem steep, but data shows that users are more likely to click on your ads on Instagram than on other social media platform. The average cost-per-thousand-views for video ads was $3.00, while the price of the newly introduced carousel ads, a sort of photo album users can flip through and click on, has not yet been determined.

Social Media Tricks That Create Conversions

Find out which social media tricks lead to the most conversionsWith the wide range of platforms constantly buzzing with activity, social media is the ideal place to advertise your company and its products. Nearly all social media platforms now offer features that market products to consumers that will like them and ultimately help companies create conversions.

The decades-old marketing strategy that focused on creating and maintaining customer relationships has been passed onto social media from print and television. This strategy is much more effective than adding a name to your marketing list and immediately pushing your products into the faces of your new customers. When companies take the time to gain their followers’ trust, they become more respected and talked about, expanding their reach.

It may sound mysterious, but it’s not all that difficult to do. Start by developing content for each social media platform you use, taking the time to cater to the audience and layout of each one. Your target audience will like the familiarity of the content’s style, making them more comfortable with your brand right off the bat.

Can you Guess what are the Best Days to Send out an Email Newsletter?

Here's what's wrong with your email newsletter campaignNearly every successful company has a great business website, but they need to have ways to get the word out and keep previous customers coming back for more. The best way to do that is through email newsletters.

Email newsletters are different from customer service and purchase confirmation emails in that they focus solely on content rather than details. Fluffed-up newsletters seldom keep the attention of your customers, so it’s important to incorporate your newest products and services into your newsletters without boring your readers or getting swept away in a sea of inbox emails. Look at your newsletters as a way of creating long-lasting relationships with your buyers.

You’ll make leads out of listed names by playing up your role as a credible source, creating a communicative network, and promoting related content without poking and prodding too much. If you think well-done newsletters aren’t worth your time, keep in mind that interested customers enjoy the ones from companies that put in the effort to stand out and meet each consumer’s needs.

How Much will SEO Cost my Business?

 What every business owner wants to know - How much will SEO cost?Everyone wants to know just how much SEO will cost them but quantifying the effectiveness of SEO is difficult with things like search result attention and keyword ranking. Although each situation is different, it’s important to come up with a rough estimate for the cost of your company’s SEO. Here are some things you should take note of:

Start with some basic information about your company’s search result status. If you know your number ranking and the approximate SEO spending of your competitors, you can find out how many links you’ll need, what additional SEO improvements need to be made, the industry your company is part of, and how long it will take to complete the overhaul process.

After you’ve updated that part of business, it’s essential to stay on guard and match your competitors when they counter you. Because of this harsh reality, you’ll need more than keyword rankings to keep up; you’ll need high-quality content and rule-abiding strategies. Creating a private blog network, for example, could get your company into a lot of trouble.

How Backlinks Can Boost the Success of your Business Website

backlinks and your business websiteIt isn’t easy for Google to decide how pages in search results rank, so it relies on many things. However, it focuses the most on backlinks. The second most important feature is content, and understandably so. Mediocre content shouldn’t come before great content. If you want to rank higher in search results and gain traffic, follow our lead.

Start thinking about which websites you’d like to pull links from. Because each website is different in content, popularity, and web design, you’ll have to choose wisely. Make a concrete list of digital sources that contain material strongly related to your niche. These sources can be blogs, scholarly articles, databases, or even videos. Attach the links you know will benefit you, and start your research on the rest.

It’s very important to your research as well as conduct a website audit. Go to SEMrush or a similar program and type in the URL of your most prominent competitor. SEMrush will collect and show all relevant data from that website, including backlinks. Scroll down and press the “Backlinks” button to have a look at which links the company is using. If your competitors are successful, their backlinks are probably working.

How Instagram’s Paid Partnership will Affect Marketing

With the recent increase in influencer marketing, previously unknown companies have gained more authority and legitimacy while forming lasting relationships with their audiences, creating long term customers. Its recent success has caused many brands to partner up with powerful market influencers and market themselves on several different social media sites.

Taking advantage of this trend, Instagram will soon introduce a special paid partnership tag for the stories and posts related to influencer marketing. The photo-based social media platform explained that it aimed to further its endeavour in connecting people with similar interests, which isn’t limited to personal account users. Instagram is set on making it more clear when paid advertising is being shown to its users.

The paid partnership tag was tested out on the platform in March of this year, and the finished product is expected to arrive in July or August. Of course, consumers aren’t the only ones who need to know about the tag and what it entails - it’s equally as important for brands that are active on Instagram to understand the ins and outs of the new feature.

How Facebook Ads Are Changing

Despite its waning popularity, Facebook is still going strong. If you’re wondering what the company has in store for its on-page advertisements, we’ve got all the information you need to decide how to use its system as part of your online advertising efforts.

More marketing companies are using Facebook to advertise their products this year, and nearly two-thirds of those companies stated that the platform was essential for success in their marketing campaigns. Facebook’s specialized ad controls were introduced less than a decade ago, which raised revenue from $272 million to $777 million in just one year. This year’s revenue will be around $36 billion.

Facebook’s personal account growth was 12.8% from 2015 to 2016, but slowed to 9.6% from 2016 to 2017. It’s predicted to drop to 7.9% from 2017 to 2018. This, plus limited page space, will cause ad spending to decrease to less than half of what it was in 2016.

This Will Make You Want to Change Your Facebook Cover Photo

Most startups and smaller companies don’t put much effort into creating a good Facebook cover photo. Unfortunately, it’s not enough to pick a clean, professional photo: your banner should both welcome your customers and let them know what they’re in for. Not sure where to start? We’ve got a few tips for you.

Before you begin creating your cover photo, define your company’s main goal. This goal should be fairly long-term to avoid having to change your banner constantly. Instead of opting for your brand name or logo on a neutral backsplash, design your cover photo around your main goal, which can include promotions, general sales, social media interaction, or new products and services. Place relevant buttons just below your banner as well. Your customers are more likely to click these buttons once they’ve been primed with the message on your cover photo.

Content Marketing and Creation Tips from our Content Writers

The regular creation and distribution of quality content is the key ingredient for your business’ recipe for success. Content marketing is essential if you want to build your brand, expand your network, and most of all, increase sales.

Content is just as important as website design. It’s the key factor behind search engine results, sends targeted traffic to your page and can help establish your company as an online authority in your area of business. You also have to keep your competition in mind. With so much content out there, you need to be sure to stand out and offer your readers/viewers something of value.

How to get Paid through Blogging

Most Toronto bloggers or blogs have a message they desperately want to share with the world, but it’s never easy spreading the word to everyone about your blog. It’s even harder gaining income from blogging, even after you’ve gained popularity. So how do you do it? You start with a solid foundation of principles.

Zero in on the topics you care about. Going too broad may appeal to more people, but your fan base won’t be as consistent or as loyal. Stay focused on your goal and ensure each post is as good as it can be. You don’t need a massive amount of content to increase your popularity - you only need good content. Integrating your own knowledge and experiences is a great way to get readers interested.

Next up is creating an attractive-looking blog. If you can afford it, it’s a wise choice to hire a  web design company to add some style to your blog. If not, platforms such as Tumblr, Blogspot or Wordpress are simple enough to use and offer many options, layouts, and website templates you can customize.

From Follower to Client: Using Instagram to your Business’s Advantage

Gaining followers on social media is great for your business’s publicity, but putting all your energy into that alone won’t generate sales immediately. Devote yourself to selling your product first, chasing after success by differentiating yourself. If you stand out, potential customers will choose you over others.

Of course, being different is easier said than done. You may think you’re original and maintain that mindset until you take notice of a very similar competitor with just as many clients as you. Here’s how your company can offer new things to your Instagram followers to transform them into loyal customers.

Your audience should first know what they’ll get out of following you and interacting with your posts. Be direct in your message - clients seldom appreciate when companies beat around the bush. Then, ensure you’re reflecting that message in your posts. It’s a good idea to zero in on one or two ideas rather than multiple, as your customers won’t want to be constantly bombarded with information. Choose a clear message and present it well.

Evolutionary Theories could be Altered by Newly Discovered Humanoid Skulls

As humans, we tend to wonder where exactly we came from, and some of us make a living off figuring out the answer. It was long thought by anthropologists that homo sapiens appeared in Africa roughly 200 millennia ago. That theory, however, has been called into question with newly found humanoid skeletal fragments that were one hundred millennia older than they expected.

Miners working in Marrakesh at the beginning of the 1960s discovered a shard of human bone in the limestone wall they were taking apart. When another bone appeared, archaeologists made it their mission to dig up the site and analyze the other remains, which were deemed to be around 40 millennia old. Excavation of the area stopped for four decades, with researchers having assumed there was nothing left to find.

An Unexpected Way to Expand your Networking Horizons

With the constant presence of technology and social media, there are more known business events than ever before. Many entrepreneurs receive too many invitations to count and end up disregarding most of them. Some of the events they do choose to attend have hundreds of guests, making it difficult to socialize and truly connect.

Business leaders are slowly fixing this problem by creating more intimate events with fewer people and a maximum number of attendees that cannot be surpassed. Although entrepreneurs meet fewer people this way, they form valuable relationships that lead to longer lasting collaborations. These events are also much less expensive, usually costing no more than $10,000.

How to Write an Outstanding Blog Post in under an Hour

Every writer has moments where they struggle to coherently get their thoughts down on paper, or to move past that dreaded blank page on their computer screen. Some days are good, others are bad. However, it is possible to write a compelling blog post no matter what phase you’re going through - and here’s how you can do it in less than an hour.

Start with the basics by creating a mind map to effectively organize and brainstorm your ideas. You can do this on a spreadsheet or a blank sheet of paper, whichever you prefer. When you have everything sorted out, look at what you’re providing your clients and readers, and identify what could cause them to turn you down or stop reading. Writing down questions to ask yourself and answering them truthfully will help you shape your blog post for your intended audience.

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