The three most important parts of online retail are customer acquisition, conversion, and retention. If you’re active on social media and know how to advertise to your audience, it’s fairly easy for consumers to find your company. Turning those consumers into customers is a little trickier. They need to take well to your products, prices, themes, messages, and overall reputation to commit to your brand. Keeping those customers around is even harder, considering how short our attention spans as buyers have become.
Each of these elements is essential to generating revenue, yet many companies segregate their teams and have them focus on only one of them. Creating silos like this disrupts the collaborative nature of successful businesses, locking up important pieces of information and unintentionally wasting money. Instead, have these silos work together in ways that benefit everyone involved. The process starts with understanding how each element of ecommerce works.