Gaining followers on social media is great for your business’s publicity, but putting all your energy into that alone won’t generate sales immediately. Devote yourself to selling your product first, chasing after success by differentiating yourself. If you stand out, potential customers will choose you over others.
Of course, being different is easier said than done. You may think you’re original and maintain that mindset until you take notice of a very similar competitor with just as many clients as you. Here’s how your company can offer new things to your Instagram followers to transform them into loyal customers.
Your audience should first know what they’ll get out of following you and interacting with your posts. Be direct in your message - clients seldom appreciate when companies beat around the bush. Then, ensure you’re reflecting that message in your posts. It’s a good idea to zero in on one or two ideas rather than multiple, as your customers won’t want to be constantly bombarded with information. Choose a clear message and present it well.