As voice-controlled home devices such as Amazon’s Alexa have been on the rise, content marketers have long predicted a dynamic shift in the industry. As customers and marketers have now been interjected into a new arena to connect in, users are almost begging for interactive, entertaining ways to connect with their favourite brands.
There are some companies who have already adopted voice-enabled content marketing strategies to take advantage of tech like Alexa. It’s by their example that we highlight the future – and, actually the present – of content marketing, at least according to how smart home devices are guiding things.
Neil Patel and Eric Siu have teamed up for one of the first marketing strategies specifically targeting Alexa. Every day, the team releases to its subscriber base roughly ten minutes of marketing tips, tricks, and advice, almost like a personalized mini podcast of sorts. By having an established brand and speaking on subjects that their subscribers care about, this type of strategy which has been aptly named “daily briefing” is working!