Shoppers are hitting up e-commerce sites and social media for Christmas gift ideas in big numbers. The days of window shopping in retail are hardly over but the growing presence of digital is unmistakable.
As consumer behaviour has changed and technology has made it possible to buy products from all over the world, more shoppers are seeking out unique gifts and storefronts on Facebook and Instagram. Subsequently, through app development and advertising technology application, retailers can now advertise entire catalogues of product via social media ads. Everywhere, retailers are putting their focus on social networks for the holidays. Here’s why you should as well.
It’s Easy Shopping
A consumer can sit down comfortably in their bed or on the couch and browse an entire catalogue with no pressure to buy. There’s nothing that can really top that. That said, brick-and-mortar stores can provide a more authentic shopping experience and many brands have noticed that. More today than before, online shopping ads for e-commerce websites are simulating a real shopping experience by allowing consumers browse merchandise and come across different ads like they would appear in store. By incorporating direct call-to-action for shoppers, the impulse to buy is still there and arguably stronger than it may be in certain stores.
By setting up digital storefronts, it plays on consumer interest, can spur brand engagement into purchasing, and provides instant gratification to a shopper without them ever having to leave the seat.