Recent consumers’ behaviors and trends are forcing the digital transformation through the increasing use of mobiles and expectations for best of class mobile viewing experiences. Companies, poised for unabated planned growth, need to re-assess the current approaches, methodologies, technologies, service standards and investments. According to a press release by ABI Research- Christine Gallen, m- commerce is expected to share 24.4% of overall e-commerce revenue by 2017. So, as we are stepping ahead to welcome 2016, it is must to review and optimize our marketing and execution plans according to changed buying habits. Here, I share three latest mobile marketing trends to help you plan SEO 2016.