Sосiаl Mеdiа Optimization (SMO)

Sосiаl Mеdiа Optimization SMOSосiаl Mеdiа Optimization (SMO) is one of thе mеthоdѕ in website орtimizаtiоn which invоlvеѕ a ѕеt оf асtivitiеѕ whiсh аrе imрlеmеntеd bу thе buѕinеѕѕ houses to аttrасt nеw viѕitоrѕ bу driving traffic tо the wеbѕitеѕ from оthеr ѕоurсеѕ, оthеr than search engines. Thе wоrd оf mоuth in social media орtimizаtiоn is ѕрrеаd thrоugh social nеtwоrking, blogging, video mаrkеting аnd ѕосiаl bооkmаrking sites whereby thе buѕinеѕѕеѕ саn imрrоvе thеir online рrеѕеnсе, rеасh tо the targeted nеtwоrk and market thеir brаndѕ аnd рrоduсtѕ in thе most effective wауѕ.

The Significance of SEO to Webpages

the significance of seo to webpagesWhen it comes to SEO it is possible to get easily confused about the best practices to push the personal or business site up the search engine rankings. But, there are plenty of strategies that can be used that don't rely on expert knowledge. Most are quick and easy to implement, it is just a case of putting in the time and effort to put the different SEO strategies into use. Here are four things to consider in the process of promoting the online business:

Search Engines Optimization (SEO)

search engines optimization seoBоth pay-per-click аnd SEO аrе tаrgеtеd tо get your website рlасеd аѕ close tо thе top of search engine results as роѕѕiblе. Mаrkеting аnd SEO аrе different, уеt vеrу, vеrу ѕimilаr. SEO аrе соnѕidеrеd аѕ the mаin fасtоrѕ in еnhаnсing thе traffic of оnе'ѕ website. Thе соnсерtѕ оf gооd SEO are hardly a ѕесrеt. Thе реорlе whо lеаѕt undеrѕtаndѕ iѕѕuеѕ with URL structure and SEO аrе thе vеrу реорlе whо сrеаtе thеm: wеb dеvеlореrѕ, programmers, аnd software developers.

Online Data Collection

online data collectionWe all have heard the saying that "one man's trash is another man's treasure". Well, the modern version of this saying is the data exhaust. Data exhaust is the data generated as a byproduct of people's online actions and choices. Data exhaust consists of the various files generated by web browsers and their plug-ins such as cookies, log files, temporary internet files and .sol files (flash cookies). The main question is how can it be useful? The first wave of data can be fitted easily into the normal database tables and specific areas such as estimates, prices, fundamentals, etc. The second wave of quant data came as a transition from numerical data towards text that is not structured. That is the time when text mining became popular and available. Some modern technologies give their users the power to analyze millions of documents and articles in a short period of time. The third wave is the data exhaust – mining an unexplored area of huge data content to get a potential edge. This can be very helpful and beneficial when doing online marketing.

Are you ready for upcoming Digital Marketing changes in 2017?

are you ready for upcoming digital marketing changes in 2017We are approaching the end of 2016, so it is time for making different types of plans for the upcoming year. One important thing is to always be up to date with the latest trends and projections. The followings are some information about the changes that we should expect in the next year.

Pokémon, Pokémon, oh Pokémon

pokemon billtrust mockupBurning Man festival is an event that attracts more than hundred thousand visitors each year. It is held in the middle of the desert in the state of Nevada, where lots of mostly young people gather and enjoy different activities. The camp is called Black Rock City and it is a really exciting place to visit. Lots of nice art installations, hospitals and even an airport can be seen in the desert. However, the latest news is that people will discover that the hugely popular game Pokemon Go does not work there.

How Much You Think Facebooks Knows About You

How much you think facebooks knows about youBillions of people have accounts on Facebook and many people wonder how much this platform knows about them. Latest reports suggest that people should relax as Facebook does actually know that much about its users as initially thought.


SEO AUDIT - THE SECRET TO YOUR WEB SITE'S SUCCESSAn SEO audit is a vital раrt оf аnу solid Internet marketing plan. It evaluates thе health оf your еntirе marketing ѕсhеmе, and whilе it iѕ a ѕimрlе соnсерt, a gооd SEO аudit is anything but ѕimрlе. Anаlуzing уоur Wеb ѕitе аnd marketing еffесtivеnеѕѕ iѕ mоrе than just seeing hоw many hitѕ your site had during a period оf timе. It'ѕ аbоut seeing whеrе each сliсk саmе from, the percentage of hitѕ оn уоur раgе thаt followed thrоugh tо ѕаlеѕ, whеrе thе weak spots in уоur marketing ѕtrаtеgу аrе, whаt оthеr орроrtunitiеѕ аrе аvаilаblе tо improve уоur numbеrѕ and if there is соmреtitiоn or other thrеаtѕ thаt may undеrminе уоur mаrkеting abilities. Additionally, a good SEO audit will show уоu if the mаrkеting уоu аrе doing iѕ rеасhing thе рrореr demographic.

Guide to Instagram Stories

Guide to Instagram StoriesOn August 2, 2016, Instagram launched a new feature called ‘Stories’ that is much alike the Snapchat’s stories experience- difference being is that Insta’s Stories feature is ‘better’.

Instead of posting selected photos, you can share multiple photos or videos that you click or capture throughout the day, as a compilation in a slideshow format.This will automatically disappear after 24 hours so that you can start fresh again, tomorrow.

What Is Online Reputation Management?

What Is Online Reputation Management?When was the last time you Googled your Toronto business? If it’s been a while, it might be time to so. In order to brand your business in a positive light, you have to see where you can improve. When speaking of the online world, this means that you need to know what your prospective and current clients will see when they search for you online. Do you have room to improve? Are you on the right track? Investing in online reputation management services will help you put your best foot forward online.

Is It Ok To Text Your Clients?

Is It Ok To Text Your Clients?Mobile communication may cause you to weigh the pros and cons of texting your clients as a means of ongoing communication, or even as part of your online marketing strategy. There are a few things to consider before you open the door for texting your clients.

Organizing Your Inbox

organizing your inboxDo you have hundreds or thousands of emails in your website inbox? If so, you are not alone. While features such as Gmail’s auto sorting of Primary, Social, and Promotions make managing your emails a bit easier—your inbox can easily become disorganized and overwhelming. Even with advanced search functions, it is not always easy to find the email you are looking for, but the tips below will help you to regain order in your inbox.

Benefits Of Selecting The Right Blog Topics

benefits of selecting the right blog topicsBlogging is an important part of web optimization, but blogging about any old topic just won’t do. Your goal is to select topics that are relevant, trending, and engaging. Turn to the tips below when selecting a topic for your next blog post or online article.

Social Media And Organic Traffic

social media and organic trafficSocial media is an excellent way of driving organic, targeted traffic to your website. While driving traffic to your social profiles will require you to do far more than just create a free social account, when done right — is an excellent way of building brand awareness. Below are just a few ways social media can help you expand your reach, and why business owners must not ignore the value of their social profiles.

Quick Tips For Performing Keyword Research

quick tips for performing keyword researchAnytime you curate website content, online marketing material, or text that will be placed online—you must ensure it is properly infused with trending keywords. Keyword research strategies have changed drastically in the past few years, meaning that the ways in which you approach your research must also be adjusted. Below are a few quick tips you can turn to when searching for new keywords to optimize your website.

Common Misconceptions About Website Analytics

common misconceptions about website analyticsAs a website owner you are sure to keep a close eye on your website analytics. While you want to keep a close eye on user trends, you must remember that your statistics can be easily misconstrued. Below are some common misconceptions about some of the most relevant website analytics.

3 e-Commerce Strategies You Should Consider

3 e commerce strategies you should considerUnlimited Exposure specializes in designing modern and responsive e-Commerce websites. Once your website is live, you must consider which strategies you will use to drive traffic to your new sales site. Whether you do your own online marketing, or you invest in one of our ongoing eCommerce packages — it is important to know 2016s most effective strategies and trends.

Will Wearable Technology Replace Smart Phones And Cell Phones?

will wearable technology replace smartWe live in a day and age where it is hard to imagine leaving home without your smartphone, so it’s might be hard to imagine that smartphones may one day soon be replaced with more advanced technology—and if not replaced, not as necessary as they are today.

Marketing To Your Millennial Target Audience

marketing-to-your-millennial-target-audienceUnlike the generations before, millennials grew up with the Internet playing a vital role in their daily lives. Even from a young age, electronic devices were used for education and communication. What this means for you as a business whose primary or secondary target audience are millennials—is that you must take a hyper- targeted approach to your Internet marketing strategies.

Do You Know Where Your Business Leads Are Coming From?

do-you-know-where-your-business-leads-are-coming-fromAn essential part of any marketing campaign, is determining which of your marketing initiatives is working well — and which are generating dismal results. This means that you must have a reporting and analytics system that helps you to determine where your leads, and more importantly, where your conversions are coming from. If you have a website and social media profiles, you have many tools to help you determine what is working.

Local SEO Company For Toronto Small Business Owners

local seo company for toronto small business ownersInvesting in local area marketing is the best way to hyper-target your service area. This goes beyond general online and mobile marketing, to marketing designed to engage with the community you serve. As a local SEO expert, Unlimited Exposure is here to create a personalized online marketing campaign—that easily fits into your budget.

PR1 Now What? Ongoing SEO Packages

search engine optimization services torontoCongratulations! You achieved PR1, but now what? Things can change quickly in the online world, and your competition is always looking for ways to knock you out of your top spot. This means you must take the appropriate measures to maintain or strengthen your current standing. Unlimited Exposure offers many SEO packages designed to keep your current page rank or further improve your standing. Even if your page rank is high, you must invest in ongoing optimization.

Social Media Optimization—Is More Really Better?

social media optimization companyRegardless of your industry, target audience, or local service area, developing a solid presence on social media is a must. While social media allows you to connect and engage with your fans and followers, you may wonder how many social profiles you should have. Some businesses take the approach of signing up for as many as possible, but is that approach effective? As a tenured social media optimization company, we have the answers you need.

What Are Your Customers Saying About You Online?

online reputationLeaving a positive or negative review about a product or service experience is now easier than ever before. While all companies have some displeased customers, it is important to keep a close eye on your consumer reviews. Online reputation management services are an often forgotten part of online branding, and we have the ORM packages you need to boost your brand.

Videos Will Dominate Much of 2016 - The Statistics You Know

videos will dominate much of 2016 the statistics you know2015 was a great year for visual marketing. Most businesses that follow the trends knew that implementing more video content in their online marketing would be beneficial. In fact, 96 percent of B2B are using videos as a part of their online marketing. 73% of B2B marketers say that video positively affects their marketing results. The year ended with more and more advertisers focusing on digital video rather than the traditional TV. The focus on the modern day digital video vs. Traditional TV is because of the noticeable decline in TV watching by viewers aged 18 to 34 (as published by Neilson group) by around 4% since 2012. It is predicted that 80% of all internet traffic will be video by the year 2019.

Latest Blogs