The world of digital marketing is in constant transition. This constant change means each year tons of new hardware, new software, new companies, and new user preferences influence the way businesses are structuring themselves online. These digital trends can come and go in a blink of an eye while others remain proactive and dominate the market for years. Those who follow trends and adapt to the constant shifts and changes in the needs of these internet users will be the most successful in cementing their standing as industry leaders. And those who do not will definitely wish that they did.