It’s obvious by now that good content is important to a company’s success on social media. But because there's so much emphasis placed on this fact, many businesses forget to include general information about their products and services. When customers look at your social media profiles, they’ll want easy access to digital information so they can find what they’re looking for. How do you make sure you’re doing it right? Follow the steps down below:
Start by getting on as many different social media platforms as you can. Although Facebook and Twitter are the two most common, Instagram, YouTube, and LinkedIn aren’t too far behind. More platforms means more opportunities for customer messaging, higher SEO ranking, and a more likeable brand overall. Put the link to your business website in the bio of each of your company’s accounts.
Because your profile descriptions will appear most often when a customer searches a keyword related to your company, make them short but powerful, packing them with as many keywords as possible to up their chances of appearing first in the search results. While descriptions infused with inventiveness and out-of-the-box wording are interesting, they don’t provide basic information for your customers and don’t appear far up on the search page.