Still, numbers of web owners have confusion about the role of SMO in perspective of traffic; Tony Chapel, my friend and owner of ecommerce store since three years, is also one among these people. He knows about SEO, SMO and ORM like terms but the internet marketing plans by SEO Companies make him confuse to decide. Like the majority, his major concern is also the traffic but when I ask him about the leads or conversion rate, he is clueless. I agree, limited budget may not allow you for SEO and SMO both simultaneously while both have their own importance. However, following SMO tricks generate traffic also besides ensuring all the SMO benefits.
Maintain The Brand Identity All Across The Channels:
Difference in brand profiles and personal profiles at different social media platforms leads the visitors and followers to confusion. The recommendations by trade influencers (personalities) improve the ranking and ORM both.
Integrate Tools To Promote And Share:
SMO is about getting the response from the community. Easy to use like, subscription and sharing social widgets on the posts inspire the readers to share that information; in return, you get new visitors.
Social Bookmarking Is Still Effective:
Social bookmarking is not dead; you should make it part of SMO strategy. Besides allowing you to create back links, it helps the potential clients to find you with least search.
Focus On Quality Of Content:
Unique, involving and fresh like terms to judge the effectiveness of SMO content in traffic generation have become traditional; you should apply a different approach to win the battle. After the recent Rankbrain and Phantom-2 algorithm updates by Google, artificial intelligence is also used to determine the content quality. You should enrich each piece of SMO content with keywords, phrases, relevance, synonyms and long tailed keywords to make the local SEO more effective.
Showcase Your Brand Over Google Plus:
There is no doubt that G+ is the most popular and powerful social networking site. Impressive Google Plus profile highlights your business in wider community. You should put authentic information to present your business but you should not use this space to sell.
Emphasize Upon Group Creation For SMO Traffic:
Group oriented content marketing for SMO gets better response than the content marketing through new page creation. The content with authentic back links posted in groups on Facebook, LinkedIn, Pinterest and Twitter etc triggers better action. The web page oriented social shares and reviews influence the back-link’s value to rank well; thus, you get improved traffic.