Each Google update leaves the marketers in confusing state until they get the website audit report according to new guidelines. 2015 has been full of algorithms updates; each one like Mobilegeddon, RankBrain, Panda 4.2 and Pahntom-3 etc reshuffled the search results ranking more or less. 2016 is not going to be different in this respect; we expect more quality updates sooner or later. In this scenario, analyzing your business website periodically becomes an inevitable exercise; and, following free SEO tools may help you diagnose Business Website to plan further.
1. Google PageSpeed Tools
This popular free tool scales the website performance parameters. For example, PageSpeed Insights tool helps you to check the page loading speed for mobile and desktop both types of website; and, no need to say that fast page speed is a prominent tactic to boost up mobile SEO results.
2. Check My Links
This free tool helps you to check the functionality of external or internal web links. It delivers the benefits of hiring link audit services provider and correct the broken links before you make the webpage live.
3. Moz's free SEO tools
Moz offers 30 days free trial of its SEO tools including Crawl Test tool for the subscribers to analyze the website. This promotional gift of SEO tools help the subscribers to identify new SEO opportunities, build reports, optimize overall SEO efforts and to track the resulted growth.
4. UpCity’s SEO Report Card
This free SEO tool by UpCity helps you to judge the competence level of your website by providing different analytical reports like on-site analysis, website accessibility, trust metrics, current indexing, rank analysis etc. It is easy to use website audit tool you can use anytime to track the performance of website.
5. Website Grader
Website Grader was introduced by HubSpot in 2007 to help the businesses to analyze SEO status of websites. Demanding just few clicks, it delivers personalized reports pertaining to security, SEO, mobile friendliness and performance etc.
6. SEO Audit Tool by Found
It is a marvellous SEO Audit Tool introduced by Found to help the marketers identify the gaps and errors in SEO strategy. This SEO tool has three in-build pin- pointed tools to analyze technical issues, content issues and external link issues.
7. SEO Overview Tool
SEO Overview Tool was devised by Varvy. It informs the users about links, domain strength, image SEO, on page SEO, missing alt text, social counts/mentions, page loading speed etc.