An essential part of any marketing campaign, is determining which of your marketing initiatives is working well — and which are generating dismal results. This means that you must have a reporting and analytics system that helps you to determine where your leads, and more importantly, where your conversions are coming from. If you have a website and social media profiles, you have many tools to help you determine what is working.
Your Website Analytics
Every website comes standard with built-in analytic tools designed to help you determine your organic search engine optimization. Each website’s analytic tools are a bit different, but will often provide you with:
a. Hourly, daily, weekly, monthly traffic.
b. Mobile/desktop mix.
c. Countries of website visitors.
d. Time spent on each page.
e. Most popular pages.
f. New and returning website visitors.
Social Media Analytics
To gauge the success of your social media optimization, most social platforms provide analytic reports for their business clients. What you want to keep an eye on is the overall increase in engagement, traffic, shares, likes, and new friends and followers. Paid Marketing Analytics:-
Regardless of the type of marketing you invest in, you want to be able to determine the success of each campaign. All social media marketing, PPC marketing, and external article marketing come standard with built-in or manually added analytics.
As you can see, there are many types of analytics that you must keep your eye on. To streamline this process, it may be easier to have a custom analytics system developed. A website development company who specializes in internet marketing strategies can help to determine the most relevant analytics for your business.
As an experienced internet marketing company serving Toronto, we will not only develop and execute your internet marketing strategies — but we will provide you with detailed reporting so that you can see your progress firsthand.