You have probably already heard of influencer marketing as a great way to boost sales for your business. Best of all, you don’t need someone as popular as Kim Kardashian to make your influencer campaign a success. Micro-influencers with niche audiences can give you an incredible ROI, especially for brands that don’t have a lot of budget.
Micro-influencers are always a great way to start. Finding those who fit your brand that allow you to test influencer marketing on a smaller scale is a great approach before pursuing it on a larger scale. Here are 5 reasons why you should consider a micro-influencer for your next campaign.
1. Low Cost Experiment
The price of influencers can vary substantially and micro-influencers can offer the best bang for your buck. They charge $100 to $250 a post or even lower. And these people can be active in your industry and have 50,000 followers, so your name is still getting out there. For a couple thousand dollars you can secure several posts from influencers that already engage the audience you’re looking for.
2. The Audience is Laser Targeted
While you might think it’s a good idea to have a Kardashian promoting your gluten-free protein bar, using influencers that actually specialize and have dedicated their brand to gluten-free eating is probably a better bet. You know for sure that their audience will be interested in the product.
3. Engagement is always better
Some social accounts just get followed because they are popular. Microinfluencers, on the other hand, have a much more dedicated and genuine following. They have to offer value or else they won’t have a following. “IT services would be tough to sell using a traditional influencer, but there a lots of smaller ones that we can leverage to promote our services for a way lower price. Tech bloggers, entrepreneurs all have these small audiences that we want to reach,
4. It Helps You Build Credibility
When an influencer posts about your product or service, you can assume that their followers trust their recommendation. After all, it is why they are there reading these posts in the first place. By relying on micro-influencers, you are eliminating trust issues that occur frequently when using traditional advertising. Google Play or Facebook Ads, for example, have these problems as consumers don’t know if they can trust your offer and will research before doing anything. Micro-influencers skip that entire process as the trust is already there.
5. They are experts in message delivery
Because large influencers have so many different followers, it’s hard to know how a message will resonate with everyone. Micro-influencers possess these niche audiences and they really know them well. When creating your content, it allows them to post a natural, organic way that feels less commercial. By giving a micro-influencer greater control, you will get much higher engagement than through a prepackaged message.