It isn’t easy for Google to decide how pages in search results rank, so it relies on many things. However, it focuses the most on backlinks. The second most important feature is content, and understandably so. Mediocre content shouldn’t come before great content. If you want to rank higher in search results and gain traffic, follow our lead.
Start thinking about which websites you’d like to pull links from. Because each website is different in content, popularity, and web design, you’ll have to choose wisely. Make a concrete list of digital sources that contain material strongly related to your niche. These sources can be blogs, scholarly articles, databases, or even videos. Attach the links you know will benefit you, and start your research on the rest.
It’s very important to your research as well as conduct a website audit. Go to SEMrush or a similar program and type in the URL of your most prominent competitor. SEMrush will collect and show all relevant data from that website, including backlinks. Scroll down and press the “Backlinks” button to have a look at which links the company is using. If your competitors are successful, their backlinks are probably working.
You can also search the SEMrush collection by keyword to find sources that could link to your website. Enter one of the words you want your brand to be strongly associated with and scroll down to the “Organic Search Results” section for the most relevant information. Begin to compile a master list of the best links to add to your website.
Never stick to just one idea when you’re looking for backlinks. You may find one particularly good resource, but if all of your links redirect your customers to a single site, your search engine ranking will suffer. Choose as many valid and reliable sources as possible to create a diverse pool of information. From the outside, it looks less suspicious and more credible to be associated with several different sources rather than just one or two, the latter of which depends heavily on the quality and popularity of the site.
Sifting through huge lists of websites can be a pain, but reviewing as many as possible will allow you to choose many high-quality sources to link your website to. Extending your reach increases legitimacy and trustworthiness, so take your time looking. Choose the ones that will benefit you.
Of course, relying solely on stellar backlinks is never a good idea; you need to have good content as well. Every link should match up to a different idea on your website, and all of these ideas should be divided up neatly into sections. Regarding content creation and content marketing, present it in a way that few others do, using things like slideshows and photos. Make sure your information is presented in a friendly, appealing fashion.
Quality content will increase the likelihood of websites approving backlinks. Granted, it won’t happen every time, but the majority is what matters. Create media worth interacting with, select a dozen links from lists of hundreds, and watch both your search engine ranking and website traffic increase.