Everyone wants to know just how much SEO will cost them but quantifying the effectiveness of SEO is difficult with things like search result attention and keyword ranking. Although each situation is different, it’s important to come up with a rough estimate for the cost of your company’s SEO. Here are some things you should take note of:
Start with some basic information about your company’s search result status. If you know your number ranking and the approximate SEO spending of your competitors, you can find out how many links you’ll need, what additional SEO improvements need to be made, the industry your company is part of, and how long it will take to complete the overhaul process.
After you’ve updated that part of business, it’s essential to stay on guard and match your competitors when they counter you. Because of this harsh reality, you’ll need more than keyword rankings to keep up; you’ll need high-quality content and rule-abiding strategies. Creating a private blog network, for example, could get your company into a lot of trouble.
Private blog networks buy expired site domains and plant links on their pages that redirect users to a single site. Google penalizes those it catches using this sneaky strategy, and those who get away with it often don’t see many benefits. Keep your company goals, content quality, and specific situation in mind and don’t violate the marketing code. That way, you’ll be safe from repercussions.
Taking the time to calculate your expected SEOSEO efforts cost is undeniably important, but having a basic idea of the average cost can be helpful. According to a recent US survey, only 15% of companies spend more than $5,000 per month on SEO, and 10% spend less than $500. The other 75% spends between these two amounts, falling more heavily in the $1,000-$2,500 range.
Business size and location are two of the most influential factors in determining SEO cost. Small businesses do fine in small towns, but may struggle in big cities where they have more competition. More competition always means more SEO spending. High-profit companies can also expect to spend more in that area because they’ll naturally be up against more businesses than low-profit companies are. Finally, companies that are starting from square one or not far from it will need to invest more time and money into SEO than well-established companies do.
No matter how big or small your company is, never settle for the cheapest SEO option, as it rarely has a visible impact on your website traffic or revenue. It’s a good idea to ensure that your website is attractive, functional, and mobile-friendly before you get to work on other SEO elements. Once you’ve put in enough time and effort to meet your needs, evaluate your return on investment. If you’re satisfied with this number, stick to your current plan. Only make adjustments as needed.
Analyzing the effects of your SEO efforts isn’t all that simple, but there are many ways to get very close estimates and implement necessary changes. Spend the right amount on SEO and you’ll benefit in the long run.