As consumer habits and technology change, marketers change to accommodate. They’ve had no problem doing so in the past, and the present is no different - it simply offers new challenges to overcome.
Internet access is so common among consumers nowadays that they have the resources to do thorough research about the products and service they’re interested in, depending heavily on customer reviews and recommendations from friends or family members. Despite the patterns in consumer behaviour, no two individuals are identical. That’s why user personalization is so effective.
User personalization sends suggestions, photos, general messages, and special offers to potential customers with the use of artificial intelligence and advanced profiling. By combining these two elements, you’ll be able to cater to your customers almost perfectly and make more conversions than ever before. Enthusiastic customers enjoy receiving suggestions based on their past purchases and online behaviour.
Mobile device numbers continue to climb, meaning more users are buying, checking, and actively using pocket technology every day. So whatever your plan, make sure it’s mobile-friendly. It’s important for marketing companies to take note of this fact and look at ways they can effectively advertise to mobile device users. Developing a strategy for mobile marketing is necessary for companies that want to succeed in the long run.
Some companies are only subpar at mobile marketing because they struggle to organize the plethora of data available to them. Choosing a solid platform on which you can sort and use this data will make it easier for you to select the right marketing strategy for your company and your target audience. It may never be perfect, but it helps quite a bit.
Social media has made another strategy, account-based marketing, much easier for any marketing company. Interacting with your customers is as simple as sending them a direct message or putting sponsored posts into their feeds. Account-based marketing also makes quantifying the revenue that results from your advertising much easier. Associating with other companies and using certain features of account-based marketing make it an ideal option for several advertising agencies.
No matter which strategy you opt for, don’t let your marketing and sales sectors become independent of one another; they have to work together if your advertising is to have a significant positive impact on your company. In companies that are skilled at marketing, both sectors function in a symbiotic relationship to benefit each other and the customers they serve. It’s especially important that your customers aren’t able to separate the two when interacting with them.
Bridging the gap between the sales and marketing teams of your company isn’t as difficult as it may seem. Training them in the same way and exposing them to the same material will naturally give them a similar base to start with, and they can then collaborate much more harmoniously. Use sales engagement technology to record the data and improve the techniques you’re working with.
As more technology becomes available to consumers, more technology also becomes available to marketers to leverage for content marketing. Take advantage of the opportunities you’re presented with for long-term success.