It’s obvious by now that good content is important to a company’s success on social media. But because there's so much emphasis placed on this fact, many businesses forget to include general information about their products and services. When customers look at your social media profiles, they’ll want easy access to digital information so they can find what they’re looking for. How do you make sure you’re doing it right? Follow the steps down below:
Start by getting on as many different social media platforms as you can. Although Facebook and Twitter are the two most common, Instagram, YouTube, and LinkedIn aren’t too far behind. More platforms means more opportunities for customer messaging, higher SEO ranking, and a more likeable brand overall. Put the link to your business website in the bio of each of your company’s accounts.
Because your profile descriptions will appear most often when a customer searches a keyword related to your company, make them short but powerful, packing them with as many keywords as possible to up their chances of appearing first in the search results. While descriptions infused with inventiveness and out-of-the-box wording are interesting, they don’t provide basic information for your customers and don’t appear far up on the search page.
Content isn’t just about text - it’s about pictures too. Don’t settle for mediocre photos and graphics. Hire someone to create pictures for each of your social media accounts that are both suitable for the platform and visually appealing. Keep in mind that these photos should represent what your company offers and what its goals are; a pretty picture that has no relation to the message you’re trying to get across won’t have as noticeable an effect on your audience.
Stay active on each platform you commit to. Posting everyday isn’t necessary, but posting at least two to three times a week is a good rate. If you’re barely making one post per week, your ratings will fall, your company won’t be one of the top search results, and the general information you need to get to your customers will remain locked up in your website homepage. You can avoid falling behind by creating and following a posting schedule for each social media platform you’re on. Frequent posts equals more exposure.
Don’t get caught up in following the rules of other companies. Some businesses post more than once a day on five different social media platforms, but that doesn’t mean you have to do the same. It’s not always appealing to be flooding the feeds of your followers every day anyway - some users enjoy a surplus of content, others can’t stand it and end up unfollowing what they see as an overactive account. Aim for consistent, well-done posts that the majority of your customers will enjoy. If you’re still unsure of where to start, it’s never a bad idea to contact an advertising agency or an SEO company for help.