Today, more than half of Americans are on Instagram, and at this rate, that number will only increase. As a result, companies are taking advantage of Instagram marketing, but some are in the dark about how to reach their audience on such a big platform. Fortunately, the social media site comes equipped with many tools that marketers can use and has few limitations as to what strategies they can use.
Making your company’s profile visible on Instagram starts with the platform’s analytics. Look for features that help you measure the effects of your current marketing strategies. There are lots of features to choose from, so focus on finding something that can quantify the performance of individual posts by analyzing click-through rate, engagement, and reach.
Certain tools allow you to automatically post content at times you specify. This can help your company reach its audience after regular work hours and at times when your audience is most likely to see your content. Some features can even track relevant keywords and hashtags so you can better interact with your customers.
Take advantage of user generated content. If a satisfied customer makes an unsponsored post about your product, like it, comment on it, share it, or bookmark it to use later as a sort of testimonial. Many social media platforms collect user generated content, but because of its visual appeal, Instagram is the best platform to use it on.
Construct and use a live social wall in the office and at events so you can get the word out about your company and your Instagram profile simultaneously. You’ll collect more followers and ultimately more customers this way. Use Tagboard, Tint, or a similar tool to share a live stream of Instagram content and collect user generated content.
Feel free to promote your company across your website, blog, and social media channels you use. If the content is ideal and your target audience is more active on Instagram, this can be a great way to gain more followers, create more brand awareness, and start making more conversions. Just make sure to promote your company in an attractive, interesting way.
Influencer marketing, when done correctly, is an effective reach-increase strategy. More of your audience sees you, and they’ll begin to associate you with larger high-quality brand names, adding to your credibility. You may not be able to accurately measure its effects, but if they’re significant enough, you’ll see them.
Finally, consider creating and sharing videos. Despite the short attention span of consumers these days, they’re often willing to sit through a short, interesting video if you turn one out. In fact, your audience will likely pay more attention to the videos you release than the photos you post. Test it out and keep it up if it works for your industry.
Any combination of these marketing strategies could work for your company. But don’t forget to start with analytics and go from there. Get the basics down and build upon them to reach your marketing goals.