You may be surprised to hear that many marketing companies who took to social media sites in their early days didn’t think they would last as legitimate advertising platforms. At the time, it made sense: most things, both online and offline, that gain a huge following in a short period of time tend to die down in a few years, months, or even weeks. Now that we know social media isn’t leaving anytime soon, however, companies that are taking advantage of its marketing features are reaping the rewards.
The main reason why businesses either give up on social media marketing or don’t bother to do it at all is because they don’t know how to do it the right way. It’s a sad reality, especially for smaller companies that are desperate to reach more of their audience in a quick and easy way. But it does leave more advertising opportunities open for willing companies.
Social media has remained a central part of communication for over a decade for many reasons. The first of these reasons is its incredible reach, connecting people from across the world to individuals and companies they never knew they needed. Social media sites are also cheap to advertise on with their free use and low campaign costs. Best of all, each site has its own layout, giving marketers variety in what they create and share.
Companies that are new to the social media realm start off on well-established platforms like Facebook for an easy, low-risk start. Of course, it’s better to be present on more than one site to improve your credibility and accessibility, as long as you can manage all of your accounts. Regardless of the platforms you choose, social media offers many advertising benefits.
The most obvious upside to being active on social media is the ability to create brand awareness. Posting new information about your company and its products every few days can keep customers interested, considering most of them check each of their social media accounts at least once a day. You won’t have to worry about not being seen if you consistently and effectively promote your company.
Speaking of being seen, signing up for a few social media sites makes you more visible on the web. You can include links to your accounts on your company’s website to take potential customers directly to your pages. You’ll also get an SEO ranking boost, as your consumer interaction rate will increase.
Giving curious customers access to your social media accounts makes your company more likable and trustworthy. People feel like their desires are being listened to, and being present on a social platform makes your company more approachable. Once you start responding to your customers, either directly or indirectly, your brand’s reputation will also be enhanced.
It’s illogical to forgo social media marketing when the benefits are so significant. If you’re only on one platform, sign up for a few others. If you’re already present on several, step on the marketing gas pedal.