More and more companies are discovering the power of video marketing. Those who harness this power tend to see results quickly, but onlooking skeptics remain wary, clinging to the belief that video marketing is too expensive and complex. Unfortunately, those skeptics are missing out. Video marketing is not only affordable and simple, but it’s also extremely relevant.
Now that people are paying more attention to videos than any other type of digital content, those who put lots of work into making great video ads typically fare better than their competitors do. They even trump the view count of photos, stirring emotions and creating more conversions in less time. Gone are the days of pricey licenses and equipment. We’ve entered the era of possibilities for video marketing.
Whether you hire a video production company to do the work for you or take on the task yourself, you first need to decide what your video will aim to do. Then, you can go into choosing the style and elements you want it to have. Make the video’s parts work in a way that draws in your audience and brings them closer to the product you’re advertising. Photos do this fairly well, but nothing beats the connection a good video can create.
The development process will be the most costly in terms of time, as a quality video ad can cost less than $5000 in most cases. If your company is trying to stand out from the crowd, then you’ve already gotten a good start in the industry and this charge is very reasonable. That money will go towards a visual experience for your audience that gives them a sense of what they’ll get from buying your product.
Creating the video may take a while, but the process will eventually come to an end, and you’ll have a full-length video advertisement to use. Sadly, you can’t just drop it onto your website’s homepage and expect customers to immediately flock to it. Promotion is the key to getting your video ad off the ground. Facebook, YouTube, and Instagram are three of the best platforms for promoting video content.
When you go to promote your video, make sure you know the platform you’re posting it on well enough to accommodate it. Some videos don’t play with sound, which can reduce the potential success of audio-heavy video advertisements. Others are added to the beginning of another video and can be skipped by the viewer after a certain amount of time has passed. Be aware of these things before choosing your main video advertising platform.
If you want to go the DIY route this time around but employ a video advertising company later on, look at all of your options. Some companies may overcharge, others may undercharge. You’ll get a feel of the average price if you take the time to search. Whatever you choose, make sure your decision doesn’t cost you too much time or money, but will still make your video visible to the majority of your audience.