The last three months of the year is easily the most profitable time of year for any ecommerce business. The competition is huge but those who win, win big. Though it can be difficult competing with major brands who have big budgets at their disposal, approaching it strategically and smartly, any ecommerce entrepreneur can increase their holiday sales big-time.
Website Optimization is the Key to Success
Before anything else, your website should be designed and maintained with a strict focus on conversion. Ensure the products or services you offer are featured appropriately. Ensure images and descriptions are optimized.
Any ecommerce website should be responsive in this day and age, as a large part of the audience will be doing their online holiday shopping on smartphones and mobile devices. The content needs to be authoritative and relevant. Consider implementing functionalities to speed up the shopping and purchasing process.
Social Media accounts need to be Updated Regularly
Organic social media attention is a necessary strategy when grabbing online shoppers. Present specific products, create limited-time promotional specials, and deploy content relevant to your audience. Depending on demographics, this may come in the form of a blog, video, image, or something else. No matter what type or style of content you choose, ensure a call-to-action is in place.
Email Marketing needs to be filled with Specials
It takes more than an optimized site and strong social media presence to capitalize on ecommerce opportunities throughout the Christmas season. There’s never a stronger time to deploy email marketing campaigns than here.
No matter what you do, don’t spam. Consumers receive dozens of emails from their favourite brands advertising specials of all kinds. Be strategic with what promotional offers you wish to provide.
The more you can personalize it to consumer needs, the more effective your email marketing can be. By successfully diverting eyes to your ecommerce platform, sales end up just a few clicks away.
Video Content is Important
We may not naturally associate ecommerce with video content but the two actually have quite the relationship. To reach prospective customers online, videos can be a great way to deliver quality, relevant content in the form of a funny commercial, online tutorial, or holiday wishes.
For ecommerce companies, developing a series of short thirty-second commercials based around some of their top selling products of the Christmas season can help drive people to your site. Always end up a call to action and keep it short!
Why these 4 Tips work in building Strong Ecommerce Sales
There are probably at least a dozen companies in your ecommerce niche similar to you. The most effective way to succeed during the holiday season is by outworking and outsmarting the competition.
To do that, you need to be ready. An optimized website prepares it for the consumer to make quick, easy purchases without hassle. By regularly updating social media accounts, you’re getting the word out in a big way. By using email marketing, you have the potential to reach past customers and those who may not be closely connected with your brand. Deploying video content based around select products has also been shown to boost online sales. Employ these four tips and your ecommerce store will be more ready than it’s ever been to take in the pulse of the holidays!