There is unlimited commercial marketing potential in the use of drone software and technology. In marketing, where only the most creative and efficient campaigns survive, drones attract attention and, for many consumers, are seen as responsible for some truly mesmerizing visual displays.
Needless to say, drones are everywhere today, such as weddings, environmental clean-ups, vacations, and light shows. They’ve made a huge impact on how to successfully market a product, service, and/or company. Marketers seeking cost-effective ways to promote a business have turned to drones to capture video footage that one would otherwise have to spend thousands of dollars to obtain. Even if, as a small business owner or marketer, you don’t have an interest in operating a drone yourself, there are more local companies arriving every day providing services in drone filming.
There are a number of industries that are already making use of drones and in some very big ways. Architects and their teams use drones to capture aerial footage of dig sites, helping them create buildings and map areas at a fraction of the cost of what it used to be. Luxury real estate companies seeking 360-degree views of properties for sale have used drones to highlight not only a home for sale but also the local neighborhood. In wedding photography and video production, drones have served a huge purpose in capturing enhanced, high-definition video from an aerial perspective. In travel and tourism, organizations have used drones to highlight the features of a location, resort, or vacation spot, enhancing the appeal for travelers.
So naturally, one eventually comes to the question of how this all applies to their own small business. Due to the advancing nature of drone technology and its adaptability, it’s not unreasonable to think that every industry will eventually be making some use of drones to promote themselves. To promote your small business, product, or brand, begin by thinking of unique ways that drones could be used. The more creative, the better. The use of drone video, for example, is an easy and creative way to capture something in a way that it would cost thousands to do through a professional videographer.
There are no limits to how content can be created using a drone. As they become more popular and more widely adopted, those who find the most creative marketing uses will be those who succeed. In a sense, drones have opened up a whole new category of advertising which, for the purposes of definition, we may call ‘aerial marketing’.
For companies that already have audiences built on social media and who are looking to attract more eyes to their brand, drones have been at the source of some truly impressive visual content. That said, simply by capturing a drone video or by using a drone in a new, creative way, this does not entitle anyone to successful marketing. In addition to having content that says “wow!”, you must know how to target an audience with it for maximum impact.
The future of commercial marketing hinges on tech developments like drones. Already having made a huge impact in the industry, commercial marketers searching for a unique way to create visually gorgeous content at a reasonable price point, drones are an easy recommendation.
For more information on commercial marketing in Toronto and marketing for small business, get in touch with Unlimited Exposure today.