Personalization of indulging experience of each visitor to your ecommerce portal is the most practical way to short cut the success route assuring the much desired benefits like improved conversion rate, increased revenue, user retention, repeat business, feel of human touch etc. Assuring personalized feel to each visitor is much more than just offering the welcoming experience. The unique feel of personal touch originates, when the visitor experiences the features, information and functionality as per personal requirements, likings and preferences. It is a conceptual approach blended with psychological traits. Following tips may help you to personalize the user’s experience on your ecommerce store.
Dynamic content of web pages inspires the potential buyers to browse your website deeper on regular basis because the visual impacts leave long lasting impressions. You can make it a habit of your clients and potential buyers by providing the specific information thorough their mail box. The provided links simplify the searches to save their time. The information, served in the ‘free’ registration form can be clouded to analyze the more trending visitors’ interest, preferences, buying decisions. Dynamic content is a secret marketing tool to counter down the competition.
Users’ expectations regarding a particular product vary at large; therefore, it is advised to hire the products uploading and catalogue management experts, who could present the products in most impressive manner. Recommendations and promotional offers by the top brands deliver the feel personal attention. Sending abandoned shopping-cart message, recommendation for new arrivals, personalized loyalty program/score information, transaction e-mails with compliments for shopping at your site etc are some most trending and effective exercises to personalize the shopping experience.
The pre- purchase questionnaire creates the feel of special attention. The feedback helps your marketing team to judge the customer’s expectations and experience for further improvement. Businesses questionnaires filled by prospective consumers steer the business marketing on right track. Be as brief as you can to drain out useful information. Creating a personalized questionnaire is an art.
Creating the different websites versions and advertisements, customized to local taste, language, search terms, currency and culture etc, improves the conversion rates because the prospective buyer feels more secured in personalized shopping environment.