The business websites not compatible with smaller screens and different resolutions are sure to experience drop in traffic and rankings because the community of tablet and Smartphone users is growing fast to touch the expected figure of 2 billion by 2016. Having the responsive web design compatible to multiple devices has become a necessity. Should we invest right now to have responsive website design? Yes, the trends don’t allow delaying because of several instant benefits that you can’t even think to miss.
When you plan to have mobile friendly website design, you may have two options. The first is to get the new consolidated responsive website in parallel to existing non-responsive website and the second option is to transform the existing one in responsive website. If you opt for having two versions, it means you are going to post duplicate content for SEO and other marketing gains. Maintaining same web pages twice in two different setups is a complex task with great possibility of getting penalty for duplicate posting. Therefore, having consolidated responsive web design is a good option.
More people are using mobile devices to access online information. Since April 21’ 2015, Google is using mobile friendliness as the ranking signal . It means, responsive design improves the reach to the target audience using smaller devices. A consistent visual experience increases the lead generation and conversion rate by influencing the buying decision in favor. Minimized scrolling gives quick information in one go to impress the visitor. It is easier to monitor the traffic analytics and reporting at one place by having single RWD. Adopting the responsive design is less time consuming in comparison to have additional mobile friendly site. Content management becomes easier and less time consuming. Even today, large numbers of trade giants including Fortune 500 companies don’t have mobile-ready versions; so, you get the organic SEO benefit.
Readable size of text, screen fit content, easy to tap buttons, proper link position, fast loading, no flashing etc are some essential traits of competitive responsive website design. Google recognizes 3 different responsive website configurations- Responsive Website Design, Dynamic Serving and Separate URLs. Responsive Website Design, the preferred configuration, provides the same HTML on same URL irrespective to users’ device.