Have You Leveraged Christmas, Halloween, and other Holidays to Power Your SEO Campaign – Try It!
As we touch down in September, we’re now well on our way to come through the fall holidays, starting with Thanksgiving and then, Halloween, the first day of winter, and then Christmas and holidays are right around the corner. This doesn’t even mention the Black Friday and Cyber Monday sales events splashed in before December.
This time of year, a lot of businesses pick up sales that help to even out their revenues and push them into a profitable territory for the year. eCommerce marketing kicks into high gear, taking advantage of all this activity as well.
If you want to leverage these holidays to power a strong SEO campaign, starting now’s a good plan. SEO rank improvements don’t happen in a day. They can take months to arrive at. Start optimizing today though and you should be on your way. First things first, do you have any old holiday content still on your site from years’ past? If so, you can update and repurpose this content. This is the most cost-efficient holiday SEO strategy and is an easy way to bring up an increase in organic traffic. Once you’ve done this and have these pages re-listed, the next steps can prove to be where the challenge is.
Decide the queries you want to rank for. Take a look at the search engine results and see what ranks. How’s the competition? If there are big corporations filling up Page 1 of Google Search, these keywords may prove to be too difficult to rank for within a few short months. Across the highest-ranking pages, do you see similarities? For example, if the pages that rank high are employing video marketing, you may want to consider developing some video content. Look at what’s a success in your category of the marketplace and see how you can adapt or modify approaches to suit your own.
Now, in your content itself, holiday-named keywords are a must. Include the holiday in H1, H2s, and H3s if necessary. This all will improve your ranking, assuming you do it meaningfully and logically. You may have to do extensive keyword research to find what best suits your local campaign. SEO can be tricky, especially during the holidays. There’s always a lot of competition but with the right keywords, you can give yourself the best chance at standing out. Look for keywords with a high search volume, low keyword difficulty, and strong ranking positions.
These are just the basics of holiday SEO and marketing. Depending on your brand, you may find any of the fall or winter’s holidays to be a more appropriate target for a big sales boom. For example, a tech company may zero in on Black Friday or Cyber Monday. For kids-friendly eCommerce brands, they may take aim at the late December holidays. See where your efforts are best put. Every brand’s different.
If you feel like your brand’s falling behind or like you’re struggling in some way for sales, it’s an excellent time of year to double down on strong, results-driven digital marketing. Receive more traffic from prospects ready to buy and on top of that, you’re building SEO equity to help your website rank higher post-holiday season. It’s a win-win. Get planning today & Join us. you’ll be prepared come October onwards.
