When Was the Last Time You Analyzed Your SEO – An Audit Can Reveal A Lot!

SEO performance hinges on dozens upon dozens of unique factors. Conducting an audit semi-regularly can help to determine how well your site’s SEO is doing and where improvements are needed.

A quick way to analyze your SEO is with an SEO audit. Google changes its algorithms with regularity, as consumer behaviours changes. Audits help site’s stay on top of what’s working and eliminates strategies that are failing.

There’s a lot that you can look at to determine how healthy your SEO is. Keyword usage, for example, should be on point and placed well. Organic search rankings, competition rank, and identification of any problematic code is a necessary examination to look at as well.

To start your SEO audit, what’s usually done is a full site crawl to help establish a baseline. Looking at analytics once a month can be the start to regular SEO audits. Looking at recent data, you should be able to tell where there may be broken links, issues with page titles, or issues with duplicate content. When doing a simple SEO check, going beyond your analytics, check the following:

 URLs should all be simple and clean.
 Content should be well-written, unique, and formulated with headlines and media to help break up the text.
 Meta descriptions should be include on each page, with everyone an appropriate length.
 Ideally, you want to link anywhere from 3 to 5 per page. Ensure all links work.
 Images should have appropriate keyword-rich descriptions with meta data written out proper.
 Website structure should also be easy to navigate with a site map installed.

Another area where you want to look at with an SEO analysis is page speed. Load time matters. Fast speeds count for a lot on where a page is going to rank. Also the slower a page loads, the higher the bounce rates. Thankfully, there are many SEO marketing tools out there to help you analyze and see page site speed, some even coming with recommendations on how to improve loading speed.

Your site’s architecture and how you’ve devised your site map also has an impact on search engine optimization. From the perspective of Google and other search engines, they want a clear, logical structure with a strong URL structure that makes sense. Your main pages should all be listed on the top or side navigation menu. Internal links are also important as they further link your site, interconnecting pages and further adding value.

One last thing we want to mention is as it relates to your SEO content marketing. More than anything perhaps, content matters. It should be strong, updated, unique, relevant, presented clearly, using keywords in a consistent and natural manner, and not be spammy. Meta data, description, and code in content should also all be optimized. The better your content is, the bigger the opportunity that exists to reach high page rankings.

Your SEO should be analyzed once a month on average, even if it’s just you looking at page analytics. Every six months at least, a more thorough SEO audit should be performed. It’s not the most fun you’ll have in digital marketing but it’s well worth it. It can help boost revenues in ways you might not be able to imagine. SEO done right promises massive benefits!