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Can You Still Get Somewhere With Organic SEO V. Paid Search Marketing

Can You Still Get Somewhere With Organic SEO V. Paid Search Marketing

 

Pay-per-click or SEO. Paid search marketing or time-consuming long-term search engine optimization. When discussing the argument of organic vs. paid, SEO comes into the picture quickly. Every marketer prefers organic and paid, as does every entrepreneur. Fortunately, they can work together. They don’t necessarily always have to oppose one another directly.

 Most start-ups and people just beginning with digital marketing want to keep their budgets to small amounts. They do not want to spend on paid search or pay-per-click. Instead, they will invest their time in blog writing and content creation to generate the SEO momentum they desperately crave. That said, on any platform, organic still relies upon algorithms and takes a lot of time strategy-wise to enact.

 Can you still succeed in digital marketing with organic SEO – that’s the question we want to explore.

 

What Are the Benefits Of Organic SEO?

 

  • Long-term momentum sustained over time. 
  • Free advertising for your business across major platforms. 
  • You create a lot of content, helping to strengthen your domain authority and web design. 
  • Provides content for you to share on social media, via email marketing, and to use to bolster brand authority, create brand awareness, and grow market share. 
  • Reach qualified leads searching for products or services like yours according to specific keywords.

 

What Are the Benefits Of Paid Search Or PPC?

 

  • You have to wait for SEO to do its thing. With a paid search marketing campaign, you generate results instantly. 
  • You pay for the clicks you receive, not those you don’t. 
  • You can generate lots of awareness quickly, helping you penetrate your target market and grab market share. 
  • You also get your brand in front of qualified leads searching according to specific keywords.

 

Is SEO Harder Today Than It Was Before?

 Truth be told, SEO is harder today than it was in the past. The algorithms are more complex. Competition has increased. Let’s say you once had twelve results in a search engine query. Before, two or three of those may have been paid. That leaves about ten spots to compete for. As screens have shrunk and paid search has grown, combined with the rise of SERPs, search engine optimization-led results appear further down on the page than ever.

 

When Is Organic SEO The Better Choice?

 If you’re on the fence, ask yourself whether you want a short-term gain or a long-term improvement. For short-term gain, paid search will pop your numbers right away. SEO is more a long-term strategy and kicks in slowly. That said, organic SEO marketing will also net you some potentially better results if you’re willing to wait. It’s also a great strategy if you have a core collection of products or services you always want to keep front and center for target customers.

 

Will I Make More Money With SEO Or PPC Paid Search?

Analyzing website traffic and where it comes from will reveal how successful PPC and SEO are. The average website gets over half of all its traffic from search engines like Google. The vast majority of this is through organic Search Engine Optimization (SEO). Less than 2% is derived from paid. Though this can vary, what’s clear is that SEO can nab you major traffic, and long term, that’s where you will make far more money than on any short-term paid search campaign.

 

How Can Paid Search Make My Organic SEO Better?

When you set up a PPC campaign, you’re also buying into a wealth of analytics and keyword real-time research. Paid search will allow you to see what keywords are ranking and what’s struggling. You can apply this keyword research to your organic SEO, plugging terms in optimized content. Many brands use data from PPC and paid marketing to improve organic digital marketing strategies.

 

How Do Search Engine Results Pages Impact My SEO?

 SERPs now allow a user to type in a question and have it answered without clicking on a result. This is considered what’s called a ‘zero-click search.’ If your content is optimized for inclusion as a SERP, this provides more exposure but doesn’t necessarily generate a click. Fortunately, SERPs aren’t a bad thing. Forming correctly is another strategy to bring the content up toward the top of the page without engaging in paid search.

 

What Is The Best SEO Strategy To Use To Make Money?

SEO can be simplified into three steps. Create content. Optimize it. Distribute it. That’s everything. Do this repeatedly and with high-quality content, and you’re building a runaway train of momentum that will carry you far. Considering how many people are doing this, the challenge becomes how you can do it better than anyone else. Here are SEO money-making tips to keep with you.

 

  • Use photos, graphics, and video in your content, optimizing each so that they are appropriately classified on image search engines and video search engines. 
  • Focus on keywords general and specific, and short and long. Blend them in naturally. 
  • Distribute your post on relevant social media platforms, making it widely available and generating the clicks you need to increase web traffic and further strengthen brand awareness efforts.

 

Can I Use the Same SEO Strategy As My Competition?

 Monitor your competitors. Don’t outright copy them, however. That said, you do want to understand a few things about how they operate. Look at the sites that are higher on the search page than you. Ask yourself why they’re there. Make some notes.

 

  • Quality of content. Sometimes the content is noticeably better. It’s written better and includes more unique information than what you’ve provided thus far.

 

  • Keyword Their content may contain a short-tail and long-tail keyword approach your page doesn’t have.

 

  • Internal linking. Their content may have better internal linking to other pages, an underrated ranking factor on Google.

 

  • External linking. You may not be able to see it but content with higher quality backlinks rank better than pages that aren’t as referenced on external sites.

 

You Don’t Need Your SEO To Give Your #1 Placement To Work. Here’s Why.

 A study done in 2006 showed that 51% of people clicked on the first Google result that popped up. Today, that number has gone down to 28%. More people are scanning pages, looking for relevant information and the right result. Your target on an SEO marketing campaign is not to get #1 place; if you can, that’s even better. The target is to get featured on the first page, whether through paid search, SERPs, video or image search, or otherwise.

 

Will More People Click On An Ad Than A First-Page Search Engine Result?

 Ad click-through rates tend to be quite low. Compare that to the clicks first-page search results get. From the first spot down, click-throughs evidently diminish but even at the bottom of page one, the last result still gets on average 3% of people clicking which exceeds that of most advertisements. That’s something to think about if you’re still on the fence about whether investing in Search Engine Optimization  still makes sense.

 

Why Do Platforms Like Facebook Keep Changing Algorithms?

When Facebook first became popular, it was much easier for small businesses to reach target customers and followers. Today, you are heavily reliant upon an algorithm that changes pretty regularly. It’s in the best interests of social platforms and searches sites like Google to have brands opt-in on paid marketing. The platform makes more money that way. At the same time, they have to balance small business interests and allow for organic growth.

 

Can SEO Still Work In A Marketing Landscape Dominated By Algorithms?

 

Brands are at the mercy of the algorithm with SEO. That said, if you do SEO right and do not pursue strategies that are considered spam or unethical, you can still get ahead. You can rank your website at the #1 position on certain keywords by putting in the time, consistently posting new content, and keeping your website up-to-date.

SEO still works. With paid search marketing, though, you speed up what’s possible and can jump ahead, albeit only temporarily.

If you have a restaurant and need help with your social media marketing, web development in Toronto and local SEO in Toronto give us a call at 416-477-0594 or leave a message on our website. Unlimited Exposure has been in business since 1997.