Are You Using these SEO Tools to Increase your Web Traffic – if not, do it!

Search engine optimization (SEO) strategies are all about delivering to your site organic traffic. How we do that is by getting your website ranked close to the top on the first page of Google.

There are on-page and off-page SEO strategies which can be used to accomplish this, with a variety of SEO tools making an increase in web traffic so much easier to arrive at. Through advanced SEO tools, you get more functionality in your analytics, more insight into the competition, and more power in your link building.

Something else you’ll notice about the SEO tools mentioned is their ability to assist with keyword research. Keywords are still so important to search engine optimization. After all, when a user searches something on Google, they’re using a keyword in their search query. As a brand, you want to ensure you have the right keywords to get you the traffic you want.

To this point, SEO software has so many advantages that it makes sense to buy into at least one. If you don’t know where to start, as digital marketing and SEO experts ourselves, we’d like to recommend a few.

Keyword.io

Keyword.io is an SEO checking program to manage keyword research across multiple platforms. For brands looking at keywords beyond what is available on Google, Keyword.io allows you to pick a location and keyword before generating hundreds of long-tail keywords ideal for your needs.

SEMrush

SEMrush is the Internet’s most popular SEO analysis tool there is. Through SEMrush, you can analyze social media traffic, paid traffic, desktop and mobile traffic, and more. As a user, you really get a full sense of where your traffic is coming from and how they are arriving at your site. SEMrush recommends keywords relevant to what you’re looking to accomplish and can play a fundamental role in building out a highly effective SEO keyword strategy.

Google Keyword Planner

Google Keyword Planner is the ultimate keyword SEO tool if you don’t know where to find keywords or where to start. Google Keyword Planner can help with YouTube as well and if you intend on setting up a Google AdWords account, all of these things pair well together. Keyword Planner allows a user to discover new keywords or keyword variations they may not know about. They may also use it to judge keyword metrics to see where is best to invest one’s time and financial resources.

Ubersuggest

Ubersuggest is another SEO keyword tool that is most ideal to use if you don’t want to invest in anything complex. It’ll provide you some keywords, collect data associated to a keyword or domain, and will provide a base of knowledge on which you can build a pretty good SEO campaign. Also, best of all, it’s free. All in all, Ubersuggest is a decent place to start.

A healthy SEO strategy generates long-term organic momentum that provides you leads sometimes in bigger numbers than what you’ll achieve through paid advertising. Keyword research, SEO analytics, and understanding your competition’s SEO approach are all a part of successful digital marketing. To receive guidance on your own personalized SEO strategy, reach out to the experts at Unlimited Exposure. For real, long-term results, partner with the #1 agency who knows SEO best. Join us today!