Basic Digital Marketing

Video is a great way to heighten the effectiveness of one’s digital marketing campaign. Video has become a huge influence in Internet marketing and it continues to grow in its power.

Consumers love video, marketers love using video, and it’s become a surefire way to increase sales while winning customers.

As a matter of fact, more than fifteen percent of all Internet bandwidth is used up by Netflix alone. The most successful brands in digital marketing continue to be those who use video. What’s stopping you from using video – thankfully, absolutely nothing!

Digital marketing leaders specializing in SEO are well-aware of how quickly trends change. As a New Year sets in, new campaigns will be launched, consumer behaviour will continue to modify, and new marketing tools are bound to pop up.

In the world of SEO, staying up to date on optimization trends can be what elevates a site above the competition for long enough to generate and sustain that momentum almost indefinitely. These are some of the SEO trends in 2019 that we will be paying attention to and that you can use to stay competitive.

Being reactive is not always preferred in every arena however in social media, listening is a big skill. The best social media marketing accounts are those that are listening to what their customers are saying, listening to the conversation happening in the culture, and who are listening to marketing trends. There are many advantages to why a social media account will want to listen, including none the more prominent than being able to control the conversation around their brand. By listening, you can elevate your reputation, enjoy more word-of-mouth recommendations, identify new opportunities, and better track your performance.

Writing SEO blogs is not always the easiest task for inexperienced website owners and digital marketers. Even for the experienced, you can occasionally run into trouble with blog posts not performing to expectation. No matter how your blog may be performing today, if you’re looking for new ways to elevate your blog posts and get your SEO rank higher, we believe the most powerful recommendations anyone can make lies in the basics of how to write a blog.

Consumers are changing in a growing marketing landscape. Welcome in a new year by capitalizing on emerging digital trends and tech, and knowing which marketing trends to pay attention to in 2019.

The mobile version of your website may unknowingly be turning people off, from the simple mistakes it’s making. We’ve all been there before where we tap on a link, arrive to a page, and see a design that’s difficult to navigate, difficult to read, and that isn’t mobile responsive. In every category, there are sites which struggle to retain customers because the mobile version of their website sets them up to fail. Here are four of the reasons why your mobile site might be sabotaging your lead generation and conversion efforts.

Underperforming content marketing campaigns usually can be attributed to one of these three mistakes. Digital marketers, businesses, and websites of all varieties make these mistakes on the regular. See how to avoid the pitfalls of content by learning from those who’ve come before. Achieving content marketing success might just be a slight change away!

Start-up companies need growth and they need it fast, and oftentimes the best way to achieve that is through digital marketing. Inexpensive and easily customizable, in an ever-evolving marketplace, entrepreneurs and start-ups alike are tapping into the limitless possibilities of digital marketing.

No brand should stop trying to get their social media content liked and shared. When content’s shared, it extends the reach of your brand beyond your followers. Like dropping a stone in water, the ripples move outwards, influencing users who have no connection to your brand – yet, anyway. As a result, the effectiveness of one’s digital marketing campaign is heightened.

2019 is bringing with it new tech, new fashions, and a challenge of what worked in years’ past. Digital marketing continues to get savvier and change continues to occur at a faster pace than ever before.

If you want to know where you should be leveraging your marketing dollar to maximize your brand’s success in 2019, here are 5 key areas to pay attention to.

Being able to influence your audience’s emotions and ensure they take the action you want is important in the realm of social media marketing. If you’re really looking to maximize your social media marketing dollar, getting to know why people share and why they access social media has a high value.

As experts in social media marketing, we want to share some social media psychology tips we believe can help in increasing engagement. Using these tricks, you can increase your share count and foster positive social media interactions, building customer loyalty and value in the minds of those who matter most. Transform your social media profile today with compelling, contagious content!

There are a lot of digital marketing terms for newbies to keep track of. It’s not always easy to remember what CPC, CTR, or PPC stand for. Acronyms like these can be confusing and are sometimes just jargon. If you’re new to the world of digital marketing, two acronyms that we strongly recommend remembering what they are is SEO (search engine optimization) and SEM (search engine marketing), and here’s why.

LinkedIn is an extremely powerful platform when it comes to content marketing and digital potential.

For B2B marketers, there’s a lot to LinkedIn that’s untapped and which can be used to maximize one’s return on investment. If you’re already creating amazing content, LinkedIn is a major opportunity to extend your reach, target an audience, and reach the right people required to grow your business.

It can be a tough choice deciding on a digital marketing campaign that suits your budget. Regardless of what category of business you’re in, there’s only so much money to go around. Every marketing dollar counts.

Allocating a digital marketing budget should keep in mind 4 goals – content creation that resonates with your audience, optimizing your site for optimum visibility, promoting content to win a new audience, and distributing content to maximize discovery.

For all Internet-based businesses, social media marketing is incredibly important to one’s online success.

Even so, many brands are inexperienced with how to use social media and which platforms to use for their audiences.

The result is oftentimes sending out the wrong type of marketing messages or failing to provide value to their target customer. As a quick rundown of some of the top social media mistakes we’ve seen others make, this is what you not want to do with building your follower count.

A digital marketing campaign which packs a punch is built intelligently, maximizing select channels and strategies to deliver steady, long-term results. Sadly, up to 46 percent of brands will not have a defined digital marketing strategy going into 2019. If you don’t plan ahead and/or if you don’t know what you’re chasing for, there’s no way to achieve those results. Don’t go into the next year without a digital marketing plan. Here’s 5 areas to weigh in building yours.

Search engine rankings are in a constant state of change. If you’ve recently noticed your site’s SEO rankings are slipping, could it be because of an on-site error – absolutely. That said, it may also be because a competitor has knowingly targeted your site. If you believe there’s negative SEO threats facing your site, that’s something that’s in need of address. Ignoring it will only allow it to fester and wreck more damage on your online reputation. These attacks and manipulative attempts to destroy your site’s rankings can be combatted but must be done so intelligently.

Although some dispute it, capturing audience attention and growing your followers is still achievable using guest blogging in 2019. The precise method on how is where debate should be had. Nevertheless when done right, guest blogging done right creates amazing results!

Guest blogging is the act of writing a blog for another website. This drives traffic while building links. As a guest blog, this provides opportunity to associate your site with theirs and to spread awareness of your brand, products, or services to another’s audience. When a guest blog is done well, it can also set yourself up as a ‘thought leader’ and an authority in your category. As evidenced, the benefits of guest blogging range from increased brand recognition to authority building, increased brand exposure, increased website traffic, increased social media visibility, and bigger audience reach.

So many people focus on video marketing that goes viral but there’s so much more to video marketing.

To achieve $1,000,000s in sales, you don’t necessarily need to go viral if you launch a smart marketing campaign.

As the category continues to grow in big numbers, video’s now accounting for almost three quarters of all consumer traffic and landing pages with videos are boasting up to 800% more conversions than pages without. Launch your own video marketing campaign in 2019 using these 5 secrets.

Creating personalized eCommerce experiences, bringing together the best of digital marketing and AI, is going to win big numbers this holiday season. As much as one might seek to increase revenues for an eCommerce site with cost-effective digital strategies, it’s important to know the common mistakes that have befallen others in order to avoid them. Here’s some of the worst mistakes we’ve seen others made that, in the long run, has cost them millions!

Influencers and social media brands make hundreds of thousands of dollars every year. If you have hopes of becoming the world’s next big influencer, you can start today by following these 6 easy steps towards successful online brand management. A lot of people go into the ‘influencer’ trade with different motivations – money, notoriety, recognition, credibility, and more. Any brand can carve out its niche, if it knows how to maximize the available resources. To create a meaningful influencer brand, here’s where to start.

Strong, focused email marketing is an expensive strategy coming with high rewards.

According to a recent study, for every $1 invested in email marketing, the average Internet company saw a return of $43. That’s a tremendous ROI!

Your ability to create irresistible, seductive email marketing newsletters will be a huge factor in determining what you make for a return.

Thankfully, doing so is sometimes as simple as defining what you want to say, ensuring you’re providing the reader with value in content, and adding some fireworks and intrigue at select points here and there.

Is your landing page not generating enough leads – increase your lead generation and conversions significantly testing your landing page against these principles.

Landing page optimization is not easy. Few marketers prioritize landing page optimization and yet, it plays such an integral role in judging whether a marketing campaign is a success or not. Assume your visitor’s hand is on the ‘x’ at the top right corner of the browser. They’re ready to leave and it’s your job to keep them on your landing page. Every element of the page should be developed with this in mind.

As Google has continued to change its SEO algorithm, SEO strategies have changed to accommodate. If you’ve been through any of the past updates – Panda, Pigeon, or Penguin – you may have had to change a lot about your website to maintain your search engine rank. Needless to say, this is time-consuming, irritating to have to do, and unnecessary if you’re creating future-proof search engine optimization.

So you’ve just bought your domain name and are ready to launch your new website. Congrats!

There are evidently lots of things to get in place before your website can really be maximized to its fullest potential.

A quick checklist for any successful site design will likely have several SEO principles listed. Needless to say, a new site should always make SEO a priority, as it’ll be what helps get it seen by search engines, on social media, and more.

Here’s everything you need to remember in getting your new website ready!