Basic Digital Marketing

Facebook remains one of the biggest marketing tools a digital marketer has. Continuing to maintain a monthly user base of more than two billion people, any category of business can find their target audience here. Just having a Facebook business page is not enough. As you’ll see, there are other ways you could be maximizing Facebook’s resources to up your social media revenues.

There’s a lot of metrics out there. All those numbers carry with them importance but there are some more important than others. Resist the temptation of all the figures in your dashboard and sink your teeth into what matters most to what you’re trying to accomplish.

For every business, small to a corporate giant, there are 3 metrics that matter most. Using these metrics, you’ll be able to gather key information about your business, including how many customers are actively engaged, how many people are taking the action you want, whether organic traffic is improving, if your site’s being linked to by high authority sites, and whether you’re getting the best revenues in return with what you’re investing.

As each year passes, the marketing industry comes with a new set of predictions and outlooks on where the digital landscape is headed. As we set out on 2019, there’s a difference this year. There’s A LOT of significant movement happening in the digital world, regarding tech, software, apps, consumer behaviour, and new digital marketing strategies. These are things that will completely change the way we do marketing in the coming year. Here’s just a few of the digital trends that are making us think twice about what strategies to use ahead.

Digital marketing is growing in some big ways in 2019 with automation, email, data analysis, augmented reality, voice search, and content marketing all being key categories marketers continue to focus on. Are you looking to up your game in 2019 – read below to find 14 expert predictions on where to take your Internet marketing in the New Year.

Not every email we receive is wanted or read. Sadly, within 2 seconds of opening an email, over half of these are deleted. As a website with an email marketing campaign, there’s a lot of opposition you’re going to have to go through to get your emails to read. Thankfully, there are ways to maximize the potential of your email marketing campaign and to prevent your email from being deleted without a second thought. The best prevention method – write emails that are engaging, personalized, and that your customers care about!

In marketing, we’re always taught to treat the human beings in front of us as our buyers and thereby, our companies, our brands, and our websites as our business. This distinction sometimes ends up being reflected in the content and marketing businesses put out.

Humanizing your brand is something a lot of companies do extremely well. Contemporary customers are sick of being sold to and they’re tired of hearing about how great you are. As business owners, you’re always told your customers come first. Assuming one believes this to be true, humanizing yourself is not a bad strategy in winning the hearts and minds of your customers.

Search engine optimization, or ‘SEO’ for short, is essential to getting your website found. According to a recent survey by BrightEdge, the average website receives up to 51 percent of their traffic from search engines. This is a far higher rate of traffic than what paid search and social media provide. A lot of this traffic – if not all – comes to a website from keywords. Keywords can be short-tail or long-tail, and help to get your website indexed properly according to the most relevant content. Keywords also can help steer you towards the right target audience. That said, before you begin on the route to being found on search engines, it takes keyword research.

Snapchat face filters and similar fun apps were the introductions for many consumers to augmented reality. As we stare ahead into 2019 and beyond, AR is only going to grow.

For eCommerce sites, there’s a lot at stake in the world of augmented reality. As we continue to see integration into Snapchat, Amazon, Facebook, Instagram, and Google, it’s going to be very interesting to see where opportunity pops up and to exploit that to sell product.

Digital marketing strategies encompass email marketing, SEO, content marketing, influencer outreach initiatives, social media, and more. With so many platforms, channels, and marketing categories to consider, it can be easy to lose focus on the big picture and dive into trying to achieve too much. To gather leads and convert them into something concrete, here are 7 elements of a digital marketing strategy that can be exploited to do exactly that.

Video is a great way to heighten the effectiveness of one’s digital marketing campaign. Video has become a huge influence in Internet marketing and it continues to grow in its power.

Consumers love video, marketers love using video, and it’s become a surefire way to increase sales while winning customers.

As a matter of fact, more than fifteen percent of all Internet bandwidth is used up by Netflix alone. The most successful brands in digital marketing continue to be those who use video. What’s stopping you from using video – thankfully, absolutely nothing!

Digital marketing leaders specializing in SEO are well-aware of how quickly trends change. As a New Year sets in, new campaigns will be launched, consumer behaviour will continue to modify, and new marketing tools are bound to pop up.

In the world of SEO, staying up to date on optimization trends can be what elevates a site above the competition for long enough to generate and sustain that momentum almost indefinitely. These are some of the SEO trends in 2019 that we will be paying attention to and that you can use to stay competitive.

Being reactive is not always preferred in every arena however in social media, listening is a big skill. The best social media marketing accounts are those that are listening to what their customers are saying, listening to the conversation happening in the culture, and who are listening to marketing trends. There are many advantages to why a social media account will want to listen, including none the more prominent than being able to control the conversation around their brand. By listening, you can elevate your reputation, enjoy more word-of-mouth recommendations, identify new opportunities, and better track your performance.

Writing SEO blogs is not always the easiest task for inexperienced website owners and digital marketers. Even for the experienced, you can occasionally run into trouble with blog posts not performing to expectation. No matter how your blog may be performing today, if you’re looking for new ways to elevate your blog posts and get your SEO rank higher, we believe the most powerful recommendations anyone can make lies in the basics of how to write a blog.

Consumers are changing in a growing marketing landscape. Welcome in a new year by capitalizing on emerging digital trends and tech, and knowing which marketing trends to pay attention to in 2019.

The mobile version of your website may unknowingly be turning people off, from the simple mistakes it’s making. We’ve all been there before where we tap on a link, arrive to a page, and see a design that’s difficult to navigate, difficult to read, and that isn’t mobile responsive. In every category, there are sites which struggle to retain customers because the mobile version of their website sets them up to fail. Here are four of the reasons why your mobile site might be sabotaging your lead generation and conversion efforts.

Underperforming content marketing campaigns usually can be attributed to one of these three mistakes. Digital marketers, businesses, and websites of all varieties make these mistakes on the regular. See how to avoid the pitfalls of content by learning from those who’ve come before. Achieving content marketing success might just be a slight change away!

Start-up companies need growth and they need it fast, and oftentimes the best way to achieve that is through digital marketing. Inexpensive and easily customizable, in an ever-evolving marketplace, entrepreneurs and start-ups alike are tapping into the limitless possibilities of digital marketing.

No brand should stop trying to get their social media content liked and shared. When content’s shared, it extends the reach of your brand beyond your followers. Like dropping a stone in water, the ripples move outwards, influencing users who have no connection to your brand – yet, anyway. As a result, the effectiveness of one’s digital marketing campaign is heightened.

2019 is bringing with it new tech, new fashions, and a challenge of what worked in years’ past. Digital marketing continues to get savvier and change continues to occur at a faster pace than ever before.

If you want to know where you should be leveraging your marketing dollar to maximize your brand’s success in 2019, here are 5 key areas to pay attention to.

Being able to influence your audience’s emotions and ensure they take the action you want is important in the realm of social media marketing. If you’re really looking to maximize your social media marketing dollar, getting to know why people share and why they access social media has a high value.

As experts in social media marketing, we want to share some social media psychology tips we believe can help in increasing engagement. Using these tricks, you can increase your share count and foster positive social media interactions, building customer loyalty and value in the minds of those who matter most. Transform your social media profile today with compelling, contagious content!

There are a lot of digital marketing terms for newbies to keep track of. It’s not always easy to remember what CPC, CTR, or PPC stand for. Acronyms like these can be confusing and are sometimes just jargon. If you’re new to the world of digital marketing, two acronyms that we strongly recommend remembering what they are is SEO (search engine optimization) and SEM (search engine marketing), and here’s why.

LinkedIn is an extremely powerful platform when it comes to content marketing and digital potential.

For B2B marketers, there’s a lot to LinkedIn that’s untapped and which can be used to maximize one’s return on investment. If you’re already creating amazing content, LinkedIn is a major opportunity to extend your reach, target an audience, and reach the right people required to grow your business.

It can be a tough choice deciding on a digital marketing campaign that suits your budget. Regardless of what category of business you’re in, there’s only so much money to go around. Every marketing dollar counts.

Allocating a digital marketing budget should keep in mind 4 goals – content creation that resonates with your audience, optimizing your site for optimum visibility, promoting content to win a new audience, and distributing content to maximize discovery.

For all Internet-based businesses, social media marketing is incredibly important to one’s online success.

Even so, many brands are inexperienced with how to use social media and which platforms to use for their audiences.

The result is oftentimes sending out the wrong type of marketing messages or failing to provide value to their target customer. As a quick rundown of some of the top social media mistakes we’ve seen others make, this is what you not want to do with building your follower count.

A digital marketing campaign which packs a punch is built intelligently, maximizing select channels and strategies to deliver steady, long-term results. Sadly, up to 46 percent of brands will not have a defined digital marketing strategy going into 2019. If you don’t plan ahead and/or if you don’t know what you’re chasing for, there’s no way to achieve those results. Don’t go into the next year without a digital marketing plan. Here’s 5 areas to weigh in building yours.