Basic Digital Marketing

‍‍Customers expect quick and efficient service from businesses in today's fast-paced world. With the rise of technology, companies have been exploring new ways to enhance their customer service experience. One of the latest innovations is the use of chat AI. This technology revolutionizes customer service by providing instant, personalized, and efficient solutions to customer queries. Chat AI is changing the game by allowing companies to offer 24/7 support, saving time and resources, and improving customer satisfaction. This article will explore how chat AI transforms customer service and why it is a business game-changer. We will dive into Chat AI’s benefits and challenges in effectively implementing ChatBot and ChatGPT.  Get ready to discover the future of customer service.

‍In today's digital age, search engine optimization (SEO) is essential to any successful online marketing strategy. SEO is optimizing your website to rank as high as possible in search engine results pages (SERPs). This can help drive organic traffic to your website, improve online visibility, and boost your business's bottom line. However, despite its importance, many digital marketers make common SEO mistakes that can negatively impact their website's rankings. In this article, we'll explore 10 common SEO mistakes to avoid if you want to optimize your website for better rankings.

Have you ever noticed how some brands know exactly what and when you need it? It's not magic. It's behavioural marketing. In this article, we'll explore the basics of behavioural marketing and how it can help you connect with your audience more meaningfully.

In today's digital age, social media has become essential to any business's marketing strategy. It's a powerful tool that can help small businesses reach a wider audience and connect with their customers in new and exciting ways. However, with so many companies vying for attention on social media, it can take time to stand out and make an impact. That's where innovative social media marketing strategies come in. In this article, we'll explore ten unique and creative social media marketing strategies that small businesses can use to boost their visibility, engage with their audience, and ultimately grow. From leveraging user-generated content to collaborating with influencers, we'll cover a range of tactics that will help you take your social media marketing to the next level. So, whether you're just starting or looking to revamp your social media strategy, read on to discover some exciting and innovative ways to grow your business on social media.

As a small business owner, you know that visibility is key to growing your brand and attracting new customers. And in today's digital age, one of the most effective ways to increase your visibility is through search engine optimization (SEO). But with so many businesses vying for attention online, how can you ensure that your website stands out? That's where local SEO comes in. By tailoring your SEO efforts to focus on your specific geographic area, you can improve your rankings in local search results and attract more targeted traffic. This article will share tips and tricks for maximizing your local SEO efforts, from optimizing your website and Google My Business profile to building citations and earning reviews. So whether you're a brick-and-mortar store or a service-based business, read on to learn how to dominate the local search landscape and drive more customers to your door.

 As a business owner, keeping your customers happy and loyal is key to success. But as your customer base grows, so do the data, interactions, and preferences you need to manage. This is where a CRM system comes in. CRM, or customer relationship management, is software that helps you organize, track, and analyze customer interactions and data. Implementing a CRM system can streamline your sales and marketing processes, improve customer satisfaction, and boost your business growth. This article will discuss the top 5 benefits of implementing a CRM system for your business. From better customer insights to increased productivity, you'll see how a CRM system can transform the way you do business. So, let's dive in and explore the power of CRM!

If you're a small business owner, you know how important standing out in a crowded market is. With so many competitors vying for the same customers, it can take time to get noticed. That's where local SEO comes in. Optimizing your website and online presence for local search allows you to reach customers specifically looking for businesses like yours in your area. And the best part? Local SEO doesn't require a considerable budget or a team of experts. With some know-how, time, and effort, you can improve your visibility and attract more customers. In this comprehensive guide, we'll cover everything you need to know about local SEO, from the basics to the advanced strategies to help you dominate your local market. Whether you're just getting started with SEO or a seasoned pro, this guide is packed with actionable tips and insights to help you take your small business to the next level. So let's get started!

As a business owner, you always look for ways to improve your online presence and generate more leads. With the advent of chatbots and ChatGPT, businesses now have access to powerful tools that can help them achieve unlimited exposure online. In this article, we will discuss the benefits of chatbots and ChatGPT for businesses, their role in social media marketing, and how they can be used for local SEO in the city you are conducting your business, ie. Toronto. We will also explore some chatbot success stories and provide tips for choosing the right chatbot platform for your business.

The world we live in is changing rapidly, and one of the significant factors driving this change is artificial intelligence (AI). AI technology enables machines to learn and perform tasks traditionally requiring human intelligence, such as problem-solving, decision-making, and language understanding. AI is transforming industries across the board, from healthcare and finance to transportation and manufacturing. This blog post will explore how AI revolutionizes different industries and impacts society.

Any brand or business that’s going to succeed in 2022 will rely heavily on digital marketing to develop and maintain a target audience. More than any offline marketing strategy delivers, online marketing can provide leads, conversions, brand authority, awareness, and profit and revenue growth.

Aside from the traditional digital marketing techniques that still work as well as ever, this year bubbling under the surface are a whole new set of trendy marketing strategies and unexplored avenues on social media. For the lucky brands who can capitalize and bet on the right risks, immense success awaits.

As we dig into a new year of trends, tech, AI, and digital marketing in 2022, here’s what works.

Marketing costs money. To make some, you have to spend some. Creating a digital marketing budget can go awry fairly quickly if you aren’t really paying attention to the numbers of what makes sense and what doesn’t.

There are no definitive rules in how to spend money on digital marketing or where to spend it. Whatever works for your brand is the only rule. Your budget for digital marketing should be customized to your needs. How much you allocate should ultimately rely on what you expect to receive as a return and what would be most appropriate within the structure you’ve set out.

AI and automation in digital marketing are forever changing the cost-efficiency of how we market. It is a misconception to think of marketing automation as hands-off. It isn’t. Managed effectively, however, you get a lot more ROI and better results with far, far less effort. AI and automation offer big things. Here’s how you can grow your business with automation fast and effectively.

The anatomy of social media marketing is one that relies on overcoming the limitations of algorithms, unpaid organic advertising, consumer objections, and competition.

The best social media tactics in 2021 have been fine-tuned to get you results. In this context, making a successful social media campaign means getting noticed and being heard. Unfortunately, you can be seen for the wrong things or be ignored. A simple miscalculation can cost a brand big.

This is how to target a successful social media campaign and these are the marketing tactics to use.

Social media is a hotbed of activity. For brands looking to capture clicks and generate leads, there are pages, hashtags, and conversations of every interest and topic one can imagine. Demographics vary platform to platform as does behaviour. Social media statistics tell us a lot about how to interact on these sites as well as how to exploit algorithms and maximize organic reach.

To get more likes, shares, follows, and comments from your marketing, here are social media statistics you will want to know.

A perfectly executed digital marketing campaign built off tomorrow’s trends can future-proof brands headed into their next quarter.

Though every businesses’ objectives and vision may read differently, at the end of the day, the immediate need to generate growth and maintain it is common. It’s the same for any organization. It’s self-sustainability that every brand aims for – that is, enough revenues to break even and move forward.

In this article, we take a look at digital marketing trends in 2022 that experts are tracking and marketers are using today to stay ahead of the curve. Whether you are looking to get more engagement, start a new product line or expand your services, reach more people on social media, or simply make more money, these are trends every and any brand can capitalize on.

A sure sign of a failed digital marketing campaign is one that doesn’t generate clear financial returns. No matter what the objective is and what metrics you are using to measure digital marketing by, it has got to justify its use through revenue.

So many digital marketing strategies exist. The decision to pursue which ones is pivotal to connecting with an audience. The wrong choice can instantly sabotage your success and essentially drown your marketing budget before you’ve even begun.

In this guide, we take a lot of the best digital marketing strategies in 2021 and why spending your time on them is well worth it.

Video gets clicks. A lot more clicks than most text or images can. At the right length and contextualized with the right tone, video marketing campaigns not only get attention but are memorable to your target consumer.

 In the context of marketing, video is nothing new. With the way the Internet has developed and the accessibility of tech having opened up, anyone can make, launch, and monitor a video marketing campaign more or less from their smartphones. This has meant more noise to cut through and the challenge of being heard amongst so many different brands having videos perhaps similar to yours.

The first step is getting the video-making part. That’s only a part of it, though. Arguably, getting the word out is more important. A video doesn’t get clicks if people don’t know it’s there. This article is about the strategies to get your video content in front of people to drive traffic and profits.

What Should My Video Marketing Be About?

Effective marketing relies on the quality of the product. It is crucial to avoid creating spam-like videos. Instead, strive to make your video unique and distinctive. The content of your video can encompass a wide range of topics, from informative how-to guides to providing behind-the-scenes glimpses into the production process of a product. Ultimately, the possibilities for video content are endless, allowing you to tailor it to your specific preferences and objectives.

Where Should I Publish My Video Marketing?

YouTube video marketing is far and away the best there is. YouTube is the perfect host, allowing you to embed the video wherever you like. That said, there is also an argument to be made for publishing your video onto native platforms. Sites like Facebook, Instagram, and TikTok are likely to provide you with better promotion from an organic algorithm standpoint than if it’s an embedded video post.

What Is A Video Thumbnail, And Do I Need One?

A video thumbnail serves as the visual representation of your video, acting as its front cover. Thumbnails must be vibrant, straightforward, and easily understandable, especially on mobile screens. Any individual involved in video production should incorporate thumbnails into their video marketing strategy. This practice allows you to control the initial image viewers see when your video is presented, increasing the chances of attracting the desired audience and encouraging them to watch your content.

Should I Look At My Competitor’s Video Marketing?

Your competitor’s video marketing can be important but also detrimental. You don’t want to copy videos that are already done. People are selective about what they click on and watch. An already-successful video on the same subject you want to speak on will rank higher than you. Uncover a new spin on the same subject or move on to something that isn’t already widely available.

How Can I Get More People To Click On My Video?

Beyond getting all the technical aspects of video-making done right, you may want to tie your video to a giveaway or provide some incentive to click a secret promotional code at the end of the video. This will get your video more clicks right off the bat. It’s not long-term sustainable but will temporarily boost views and help create the awareness that many organizations want.

When you publish a video, should it be for mobile or desktop?

The vast majority of video views are generated from mobile devices, with smartphones being the most prevalent. When creating and editing your video content, it is crucial to consider that it will likely be viewed on a smaller screen. Therefore, any text included in the video should be large enough to ensure easy readability. Additionally, the audio should be clear and audible, and the lighting conditions should be optimal to provide a fair viewing experience..

What Is The Best Metric To Use To Judge A Video Campaign?

 It is important to have a clear understanding of how to evaluate the success of a video marketing campaign before embarking on it. While profits and revenues may not always be the most accurate metrics, there are other indicators that can be used to assess the impact of your video and its role in enhancing your brand. These include clicks, views, shares, comments, and likes, all of which provide valuable insights into how the audience is receiving your video. By analyzing these metrics, you can determine whether your video effectively conveys your brand message and contributes to its growth.

How Can I Optimize My Video For SEO?

 With video marketing , a lot of the back end is already done for you. All you have to do in optimization is make sure you’ve got the keywords and links in the right place. Here are some strategies to work with.

• A title that isn’t short and includes multiple keywords, ensuring your video is easily found.

• A description that includes more keyword optimization and a link to your website to find out more.

• Metadata tags that include any tags or keywords you want to be attached to your video content.

• In addition to metadata tags, you may also have space for hashtags, which are done similarly.

What Is The Best Way To Use Video On Social Media?

 Social media is critical to a profitable video marketing campaign. Your video should be front and center on all your pages for a time. Pin it to the top of your social media profile. You won’t want to post it just once, but you don’t want to overwhelm your followers with repetitive posting. After your video is published the first time, wait sometime before you push it back out. Weeks, even.

Where Else Can I Post My Video That Isn’t Social Media?

There may be other online communities and forums that would be interested in your video. If you know of platforms where your audience is, those are great places to post your video. How else can you reach your user base through email marketing campaigns with a video embedded in the message, an SMS campaign, influencer marketing, links on other websites such as guest blogs, and more?

Should I Do A Paid Campaign For My Video Marketing?

There are a lot of ways to pay for your video to get clicks. Paid social media video campaigns work and may be something to consider if you are unknown or are still building a customer base. Paid campaigns get you clicks immediately rather than waiting. That said, this growth doesn’t last. Every click you get, essentially, you’re paying for. It can be a costly way to market unless you’re making back that money through other means.

Are You Limiting Your Video Marketing Campaign To Geographic Region?

Some brands don’t service a global market. If you don’t, don’t spend money on marketing to them. Any video marketing campaign should be restricted to the specific geographic region you serve. In this vein, you also want to use local keywords to successfully target this audience, including putting keywords into your title, description, and any attached posts.

What Can I Expect When I Publish A Video For My Business?

A video should be evergreen content, lasting for months, if not years. Over time, a video will continue bringing in more clicks and attention on availability and keywords alone. Keep your video up and on your social media channels. Ensure it’s locatable, even if it’s not getting the promotion it did when it was first published. So long as people can find it, this builds momentum and will keep creating awareness for a long time.

How Long Does It Take For Video Marketing To Work?

Most small businesses may not like to hear it, but a promoted video will generate some numbers, and it will feel like it’s not working anymore. This is how it is for many brands, but leave a video up. It will build. If it’s a good video, it will gradually rank higher and inevitably find sufficient clicks. Think of it like dropping a business card on a highway. It blows about, someone sees it and catches it, and they let it go further down the road, and then, someone else grabs it, reads it, and drops it again. A video bounces around indefinitely, nabbing clicks left and right, and you can always re-post, write a new blog around it, and find new ways to bring it back into the conversation on social media.

Why choose Unlimited Online Exposure for your Video Marketing in Toronto?

Unlimited Online Exposure, a prominent Social Media Marketing agency based in Toronto, has built a strong industry reputation for over 27 years. They are widely recognized as trailblazers and have an impressive track record of successfully developing over 1400 websites.

In Toronto, we offer a wide range of services, including web development, video marketing, inbound marketing, local SEO, and social media marketing. Our primary objective is to enhance your brand's visibility and drive online business success. For more information, contact us at 416-477-0594 or visit our website.

Pay-per-click or SEO. Paid search marketing or time-consuming long-term search engine optimization. When discussing the argument of organic vs. paid, SEO comes into the picture quickly. Every marketer prefers organic and paid, as does every entrepreneur. Fortunately, they can work together. They don’t necessarily always have to oppose one another directly.

 Most start-ups and people just beginning with digital marketing want to keep their budgets to small amounts. They do not want to spend on paid search or pay-per-click. Instead, they will invest their time in blog writing and content creation to generate the SEO momentum they desperately crave. That said, on any platform, organic still relies upon algorithms and takes a lot of time strategy-wise to enact.

 Can you still succeed in digital marketing with organic SEO – that’s the question we want to explore.

What Are the Benefits Of Organic SEO?

• Long-term momentum sustained over time. 

• Free advertising for your business across major platforms. 

• You create a lot of content, helping to strengthen your domain authority and web design. 

• Provides content for you to share on social media, via email marketing, and to use to bolster brand authority, create brand awareness, and grow market share. 

• Reach qualified leads searching for products or services like yours according to specific keywords.

What Are the Benefits Of Paid Search Or PPC?

• You have to wait for SEO to do its thing. With a paid search marketing campaign, you generate results instantly. 

• You pay for the clicks you receive, not those you don’t. 

• You can generate lots of awareness quickly, helping you penetrate your target market and grab market share. 

• You also get your brand in front of qualified leads searching according to specific keywords.

Is SEO Harder Today Than It Was Before?

 Truth be told, SEO is harder today than it was in the past. The algorithms are more complex. Competition has increased. Let’s say you once had twelve results in a search engine query. Before, two or three of those may have been paid. That leaves about ten spots to compete for. As screens have shrunk and paid search has grown, combined with the rise of SERPs, search engine optimization-led results appear further down on the page than ever.

When Is Organic SEO The Better Choice?

 If you’re on the fence, ask yourself whether you want a short-term gain or a long-term improvement. For short-term gain, paid search will pop your numbers right away. SEO is more a long-term strategy and kicks in slowly. That said, organic SEO marketing will also net you some potentially better results if you’re willing to wait. It’s also a great strategy if you have a core collection of products or services you always want to keep front and center for target customers.

Will I Make More Money With SEO Or PPC Paid Search?

Analyzing website traffic and where it comes from will reveal how successful PPC and SEO are. The average website gets over half of all its traffic from search engines like Google. The vast majority of this is through organic Search Engine Optimization (SEO). Less than 2% is derived from paid. Though this can vary, what’s clear is that SEO can nab you major traffic, and long term, that’s where you will make far more money than on any short-term paid search campaign.

How Can Paid Search Make My Organic SEO Better?

When you set up a PPC campaign, you’re also buying into a wealth of analytics and keyword real-time research. Paid search will allow you to see what keywords are ranking and what’s struggling. You can apply this keyword research to your organic SEO, plugging terms in optimized content. Many brands use data from PPC and paid marketing to improve organic digital marketing strategies.

How Do Search Engine Results Pages Impact My SEO?

 SERPs now allow a user to type in a question and have it answered without clicking on a result. This is considered what’s called a ‘zero-click search.’ If your content is optimized for inclusion as a SERP, this provides more exposure but doesn’t necessarily generate a click. Fortunately, SERPs aren’t a bad thing. Forming correctly is another strategy to bring the content up toward the top of the page without engaging in paid search.

What Is The Best SEO Strategy To Use To Make Money?

SEO can be simplified into three steps. Create content. Optimize it. Distribute it. That’s everything. Do this repeatedly and with high-quality content, and you’re building a runaway train of momentum that will carry you far. Considering how many people are doing this, the challenge becomes how you can do it better than anyone else. Here are SEO money-making tips to keep with you.

• Use photos, graphics, and video in your content, optimizing each so that they are appropriately classified on image search engines and video search engines. 

• Focus on keywords general and specific, and short and long. Blend them in naturally. 

• Ensure you have optimized your SEO work with the right code and an SEO-friendly presentation for all screen types. 

• Distribute your post on relevant social media platforms, making it widely available and generating the clicks you need to increase web traffic and further strengthen brand awareness efforts.

Can I Use the Same SEO Strategy As My Competition?

 Monitor your competitors. Don’t outright copy them, however. That said, you do want to understand a few things about how they operate. Look at the sites that are higher on the search page than you. Ask yourself why they’re there. Make some notes.

• Quality of content. Sometimes the content is noticeably better. It’s written better and includes more unique information than what you’ve provided thus far.

• Keyword Their content may contain a short-tail and long-tail keyword approach your page doesn’t have.

• Internal linking. Their content may have better internal linking to other pages, an underrated ranking factor on Google.

• External linking. You may not be able to see it but content with higher quality backlinks rank better than pages that aren’t as referenced on external sites.

You Don’t Need Your SEO To Give Your #1 Placement To Work. Here’s Why.

 A study done in 2006 showed that 51% of people clicked on the first Google result that popped up. Today, that number has gone down to 28%. More people are scanning pages, looking for relevant information and the right result. Your target on an SEO marketing campaign is not to get #1 place; if you can, that’s even better. The target is to get featured on the first page, whether through paid search, SERPs, video or image search, or otherwise.

Will More People Click On An Ad Than A First-Page Search Engine Result?

 Ad click-through rates tend to be quite low. Compare that to the clicks first-page search results get. From the first spot down, click-throughs evidently diminish but even at the bottom of page one, the last result still gets on average 3% of people clicking which exceeds that of most advertisements. That’s something to think about if you’re still on the fence about whether investing in Search Engine Optimization  still makes sense.

Why Do Platforms Like Facebook Keep Changing Algorithms?

When Facebook first became popular, it was much easier for small businesses to reach target customers and followers. Today, you are heavily reliant upon an algorithm that changes pretty regularly. It’s in the best interests of social platforms and searches sites like Google to have brands opt-in on paid marketing. The platform makes more money that way. At the same time, they have to balance small business interests and allow for organic growth.

Can SEO Still Work In A Marketing Landscape Dominated By Algorithms?

Brands are at the mercy of the algorithm with SEO. That said, if you do SEO right and do not pursue strategies that are considered spam or unethical, you can still get ahead. You can rank your website at the #1 position on certain keywords by putting in the time, consistently posting new content, and keeping your website up-to-date.

SEO still works. With paid search marketing, though, you speed up what’s possible and can jump ahead, albeit only temporarily.

If you have a restaurant and need help with your social media marketing, web development in Toronto and local SEO in Toronto give us a call at 416-477-0594 or leave a message on our website. Unlimited Exposure has been in business since 1997.

 What’s digital is always evolving. In a lot of ways, it’s fairly easy to have your digital marketing underperform. Algorithms change. So does user behaviour. Even month-to-month, marketing campaigns considered highly effective can gradually lose their ability to generate profits and returns.

 There are a lot of ways to do digital marketing wrong. The campaign itself can be flawed. The sales funnel that takes a lead through to becoming a customer can have holes in it, either in acquiring the lead, in the web design of your website, or in the final stages of conversion. It can happen to any brand – and if you’re around long enough, eventually, you will encounter a campaign that doesn’t perform like you had hoped.

 Digital marketing that isn’t working shouldn’t keep you on the same path. When you see your campaign isn’t resonating with your target audience, cease what you’re doing and try an alternative approach.

The written word is powerful. They aren’t the be-all, end-all in content delivery, however. More brands than ever populate the marketplace today. A lot of them put out thousands of words monthly and some to no response whatsoever. Users are being flooded every day with all this content, most of which will be dismissed in milliseconds.

 How you get your content marketing to stand out, get attention, and ultimately be its most effective is to use things like design, images, videos, and graphics. This is to frame your content message in a quick-to-digest format. The use of visual design will also help to overcome the repetitiveness of text which is easy for a modern consumer to browse past.

 If you can write amazing content, that’s excellent! It’s still not enough to guarantee success. You’ve got to work design in there. This is how you come up with more powerful content that doesn’t compromise the quality of your output. This is how you cut through the noise and gain competitive advantages across social media platforms, search engines like Google, and offline as well.

“How do I get more followers on social media?”

“How do I get more likes and shares on Instagram, Facebook, YouTube, and my other social accounts?”

“How can I get more followers to comment and interact with my brand?”

These are all common social media marketing questions about getting people to pay attention. Eventually, every brand hits a wall. They create their accounts. Maybe they do a little marketing. They see some success but nothing huge. At that point, a brand has to decide whether they’re satisfied with their social media success or if they believe there’s more to achieve.

Get more followers. Get more likes. Get more shares. Get more comments. Expand, build, and grow. These are the answers to your questions. This is how you can do all of these things. It just takes time and technique.

Everyone is selling online. Every brand that has wanted to maintain their products or services available to their target consumer has had to switch to an eCommerce model in some way. Increased competition has meant more buying options for the user. Some brands have seen conversion rates tumble or be inconsistent in the face of the many changes the pandemic’s brought on. If you’re struggling with eCommerce conversion rates for your website, here is everything you need to know about how to grow a conversion rate and how to get more customers to buy on eCommerce platforms.

How Do I Bring More People to My eCommerce Page?

Outreach marketing strategies on digital platforms are what will get you more users to an eCommerce page. Though you may not think this directly impacts conversions, it does. Market products correctly through outreach and you get more qualified leads. Better leads = higher conversion rates. You bring more people in by going to where the people are. Look to search engines like Google and social media platforms a la Facebook, Instagram, TikTok, Twitter, and others for deep-dives into the opportunities available there.

This is your chance. This is your one chance to sell your brand to a new user. The user’s clicked your video. It’s loading. They watch. One second, two seconds, three seconds… and you’ve already lost them. Do you know what you did wrong – find out below.

What marketing research tells us is that the average customer makes up their mind about a product, service, or brand in ten seconds or less. Those first few seconds are everything. They communicate everything a user needs to know. A video should immediately establish professionalism, tone, and visual language and meet the user's expectations.

If a user clicked on any of your videos today, think of what the result’s most likely to be. If you can’t grab and keep someone’s attention in 10 seconds or less – and not every brand can – it’s time to take an honest look at how to use your videos to sell online.

Should You Have Videos In Your Marketing Plan?

Including videos in your marketing plan is a smart decision that can significantly benefit your business. Video marketing has emerged as a powerful tool for engaging with your target audience and driving brand awareness. But beyond its immediate impact, videos can also play a crucial role in your SEO strategy, helping you improve your website visibility and attract more organic traffic. Here's why you should have videos in your marketing plan:

Influencers are on Instagram, Twitter, YouTube, and everywhere. Each top influencer holds an audience of thousands, tens of thousands, and sometimes millions. By connecting with an influencer and having them mention your brand, product, or service, you gain instant exposure. That’s influencer marketing. Here are 22 reasons to try influencer marketing on your next campaign.

Influencers Are Seen As More Trustworthy

Influencers are sort of like Internet celebrities but they’re a lot more. Influencers can be anyone. They can be any age, any demographic. There are micro-influencers at a local level and influencers in specific product categories as well as those with millions in followers. Each is perceived as authentic, trustworthy, and real. That’s a lot of credibility that will translate to your brand.

 There are a lot of things we can do together in this world. Succeeding in business is not one of them. Some brands dominate, and as any small business owner or digital marketing eventually discovers, some don’t. If you aren’t growing market share, you’re losing it. New competition in every category rises every year. What will you do about it – sitting still is not an option.

When you tap into a digital marketing strategy, you expect to succeed. This inherently requires you to do better than your competition. It’s crucial. It’s not mean-spirited to want this. Success in the marketplace requires the failure of others. It’s you and them competing for consumers. If you don’t win, you lose. So, how do you better your competition and reap the rewards of a high-performing digital marketing campaign – Let’s get serious and look.

Does Every Business Need A Digital Marketing Campaign?

One of the best pieces of advice we ever heard was this. Show up. People who show up get opportunities that those who don’t will ever get. ‘Showing up’ in digital marketing is having a well-optimized website and engaging with active users on social media accounts across platforms like Youtube, Facebook, Instagram, Alignable, etc.  It’s about being present.