Basic Digital Marketing
Improve your SEO today with these 7 tips to get your brand’s digital marketing search engine rankings higher than ever. See web traffic numbers increase off of sustainable organic growth covering the long-term. Though you can always go the PPC route, there’s arguably more customers in the pipeline by pursuing an organic traffic generating strategy.
Local search optimization has helped elevate countless small businesses to success across Canada. Especially for start-ups, entrepreneurs, and new companies, establishing momentum in the local market is important. Though some get lucky, it can be a lot of hard work. Thankfully, to find out how to optimize your marketing strategies to your region, you’ve come to the right place.
Analytics tools are key to measuring a variety of metrics on website visits, digital marketing strategies, and social media postings. By embedding Google Analytics and registering your site with Google Tools, there’s a lot of information you can gather together about who’s visiting your site, how they’re arriving at you’re site, what they’re looking at, and more.
Examining the world’s most popular sites, they all have analytics software of some kind included in. Even though a site may resemble successful, it does not necessarily mean that it is. To accurately manage a website, you need to know what’s going on with how consumers are interpreting it. There may be huge opportunities to develop its performance into something more. For any small business owner looking to do right by their website, implementing and regularly checking analytics software is key.
Apple’s new operating system is giving users more power and digital marketing agencies more opportunities to maximize their investment. As marketing professionals ourselves, we’re seeing Apple’s iOS 12 as providing new ways to connect with users.
September 17 is going to be a big day for Apple smartphone users. Among the biggest changes will be an update to the ‘notifications’ feature. Users will have more functionality in opting in or opting out of notifications, allowing them more control over managing their time online. Notifications will begin to be grouped by app rather than displayed chronologically. Users will also get to select how they want their notifications to be displayed, such as prominently or quietly. Digital marketers may consider offering trials of quiet notifications as a means to get Apple users to opt-in. Through unique, relevant, and compelling content, it may be possible for marketers to shift to something bigger.
Collecting client reviews is important to businesses selling online. Whether you are full-blown eCommerce brand, are selling only a few products or services online, or are a contractor building a brand reputation, reviews matter. If you find you’re not collecting very many product reviews, testimonials, or client ratings, here are a few ways to upgrade your digital marketing efforts.
Build a reviews/testimonials section
External reviews are intensely important to building one’s online reputation. That said, creating your own reviews section hosted direct on your website also helps a great deal. In all likelihood, more customers are going to see your website than they are to see your social media. Provide an area where customers can share their interaction with your brand. That way, when a lead comes your way that wants to see prior customer experiences, it’ll all be there for them to explore.
Content marketing is the act of using articles, blogs, and written content to bring traffic to your website. Curating, creating, and providing unique high quality content relevant to your target audience is key. Thankfully, there are several online resources that can be used to achieve content marketing objectives and assist with article creation. If you are unfamiliar with content marketing but are still looking for an edge up, these tools are a great place to start.
Digital marketing for business succeeds when it targets landing page conversions as its highest priority. After all, depending on how you’re measuring conversions, it’s this number that will determine whether a digital marketing strategy is success or failure.
The unfortunate truth is that few digital marketers look at and optimize a site’s landing pages. These are five guiding tips on how to build a landing page that converts and maximizes off-page marketing efforts.
The faster a website recognizes its SEO strategy is not working, the quicker a resolution can be found. Even if you’re with an experienced SEO digital marketing agency that you trust, it’s important to measure and acknowledge when a strategy is underperforming. There are no guarantees when it comes to SEO and sometimes, failure happens. Here are some ways to gauge if there are issues ongoing with the agreed-upon strategy.
eCommerce sites routinely experience website visitors coming and going without making a purchase. For smart eCommerce site owners, they’re known to use remarketing to target these visitors to bring them back and use them to increase sales figures. In years past, this was not possible as there was no infrastructure in place to remarket. Today’s landscape of SEO, web design, and analytics software is very different however. For this reason, remarketing has become a common technique used in Google AdWords and Facebook.
Customers you want to remarket to are those that have shown an interest in what you’re offering. If a customer has paid a visit to your website and has not made a purchase, that’s where remarketing journeys can start. The first step is in ensuring code on your webpage shows that cookies of website visitors will be collected. Using these cookies, a site owner can build a comprehensive database of visitors who’ve come and gone. Remember, the average eCommerce shopper will browse a product anywhere from 7-10 times before making the decision to buy. It happens every day and probably more than most eCommerce site owners suspect.
Facebook Video has been expanding at a feverish pace in the last couple years. Recently, Facebook made the decision to take Watch global, opening up more opportunities to marketers and video creators.
Furthermore, ad breaks are now available to Pages with more than 10,000 followers and that have generated more than 30,000 one-minute video views in the last two months. Sure, that’s a few humps to jump through but for those have access to it, that’s a lot of reward that can be tapped into for brands willing to take their efforts there.
Consumers expect websites to open within two seconds or less. As a matter of fact, it’s estimated that 47 percent of visitors will leave a website if it takes any longer. That equates to, no matter how amazing your site or brand is, it’s useless to a certain percentage of visitors if its’ loading page speed takes any longer than a couple seconds.
Keep in mind that slow speeds are annoying and can also affect organic search engine rankings. Google’s SEO algorithms place a lot of weight on page loading speed. If you have speed issues, believe us when we say, it will eventually cost you. Analyze your site’s current loading time. Consider it in comparison with your competitors’ sites. Tools like Google’s PageSpeed are great ways to figure this out. If you’re looking to cut down on yours, consider these 4 simple techniques.
Lower eCommerce sales than expected and falling site traffic can be a major source of worry for some. By finding the source of the problem though, there’s a lot that can be done to correct negative momentum. Not every digital marketing or eCommerce strategy is going to work but if you’ve partnered with an experienced marketer who knows their stuff, you can always pivot to something else. Increase eCommerce conversions, fix eCommerce website design, and correct marketing mistakes that might be costing you big.
SEO strategies that target localized keywords combined with geo-targeting produce strong returns for those that use them. Aligning strategies with a local-first approach is smart for many small businesses. If you’re new and not yet established in your local marketplace, it’s important for locals to know who you are and what you’re selling. Setting your sights on a local niche can help elevate you in the eyes of Google and assist in finding qualified leads for your website.
Every search engine-friendly content marketing strategy builds itself around the use of keywords – short-tail and long-tail. The journey to generating local SEO results begins in researching relevant niche keywords for your site. Look for keywords that have low to medium competition and that are still coming with high searches. When you have a collection of four or five to start, create high quality, informative content to match them with. All keywords should be relevant to your website and used across blogs, landing pages, image alt-tags, and social media profiles.
Deciding what’s best for your digital marketing has no clear cut answer. Depending on what short-term and long-term goals you have, you may need a digital marketing agency to achieve it. Regardless of what size your business is, if you’re thinking about hiring a digital marketing company, you may want to consider a few things before choosing to insource or outsource.
Paying attention to what the world’s biggest companies are doing, very few insource all their digital marketing. Outsourcing digital marketing is by far and away the industry standard across almost every category of product and services. Why this is the case is because digital marketers are paid to be experts at their job. The rules of digital marketing are always changing and with new strategies proving successful every year, it takes a keen eye to detail to keep a brand on the cutting edge. Thus, a digital marketing agency is sometimes hired.
As a premiere Toronto digital marketing company, we believe organic search is a beast anyone can conquer, as long as they’re ready to put in the time and effort to deliver high quality, consistent content marketing. Improving your website’s search engine rank is something that takes time but with the right content, it’s an endeavor more than worth pursuing. Meaningful content that gets eyes on your products and services, and that builds your brand’s reputation in the eyes of customers is important. To boost organic search, here’s how to use content marketing.
The quality of one’s digital marketing research prior to starting an SEO campaign can singlehandedly determine whether said campaign is successful. Keyword research is tremendously important.
Comprehensive SEO marketing should be built around a nice collection of keywords. These keywords can be found through various means. You can select keywords with low to medium competition. You may choose some that are highly competitive, but that is generating a high amount of searches. In conducting research, you may find queries being searched for that are untapped. There’s no shortage of keywords out there – which can be a negative and a positive. It can make it really difficult to know which keywords are best for your site.
Before you begin the process of conducting keyword research, it is essential to start by collecting relevant information about your business. This involves considering your target audience and their potential areas of interest, as well as the questions they may have. Also, you could take into account the products or services you offer.
These words can be included in your collection of SEO keywords. Finding the perfect set of keywords is always a daunting task. If you choose popular keywords frequently searched on search engines, you might face tough competition and need help to make your website stand out. However, there is a possibility of creating long-tail niche keywords by expanding on short-tail keywords with high search volumes.
On the other end of the spectrum, going with keywords with low competition means a likely high rate of success; however, you may have a small audience to draw from. All in all, you should have a mix of generic keywords and niche keywords, sometimes including location or geographic regions served.
In some industries, you may wish to look at search queries over an extended period of time. You may see certain events coming around the corner that you can predict the use of specific keywords. For example, eCommerce sites may see jumps in traffic at different times of year like Halloween, Black Friday, Christmas, Valentine’s Day, and summer. Knowing this, various SEO keyword campaigns can be planned in advance so that when the occasion comes around, you already have content out there ready to be consumed by searchers. Always look at what’s coming around the corner and build keywords from what you can predict.
Keep in mind that even with the most fantastic keyword research in the world and getting all the technical aspects correct, high-quality content still reigns supreme. To be successful in SEO, there needs to be a focus on content and adhering to all necessary Google regulations. To this point, keyword stuffing is the ultimate no-no. Create website content that focuses on a few keywords at a time.
Over time, an SEO digital marketing strategy that strategically incorporates keywords can lead to significant success for a website. While there are numerous benefits and advantages to identifying the appropriate keywords, it is crucial to exercise patience, as campaigns may require six months or longer to gain momentum. However, if you possess knowledge of promoting content through social media marketing and other platforms, you may experience substantial increases in traffic at the initial stages.
If you want to learn more about how to rank on the first page of Google, here are some resources that might be helpful:
How to Build a Search Engine-Friendly Website
On-Page Optimization for Local SEO
Maximizing Your Local SEO Efforts: Tips and Tricks for Small Business Owners
Why Choose Unlimited Online Exposure?
Unlimited Online Exposure, a well-known digital marketing agency based in Toronto, has built a strong reputation in the industry for more than 27 years. We are highly regarded as pioneers and have an impressive track record of successfully creating over 1400 websites.
Unlimited Online Exposure offers cost-effective web development services in Toronto, along with local SEO, social media marketing, content marketing, chatbot integration, CRM implementation, inbound marketing, and video marketing in Toronto. Their services are tailored to enhance brand visibility and drive online success for businesses. Contact us at 416-477-0594 or visit our website for more information.
Maximize your digital marketing strategies by knowing how to play the game better than your competition. Partnering with a digital marketing agency, we have access to all the latest tools, tips, and tricks to ensure you’re getting the highest return on investment. In 2018, here are nine digital marketing statistics we’ll share to show some insight into how we’re building successful campaigns in today’s landscape.
YouTube marketing focuses on ranking a brand’s videos high according to keywords used and relevant search queries. Despite being a highly competitive space, for marketers, YouTube can absolutely be conquered if you know how to work it. It’s easy to take YouTube for granted or to ignore it when putting together a social media marketing plan. YouTube has hundreds of millions of users. The platform is part-search engine, part-social media, and part-something entirely different. For three easy strategies on getting YouTube videos ranked high, read below.
eCommerce sites that have made the switch to no-mobile to mobile responsiveness have seen sometimes massive increases in revenues. Why this is the case is because you’ve got to go where the audience is. There’s more smartphone and tablet eCommerce shoppers today than ever before. If you want to reach consumers through mobile mediums, you’ve got to take control of the opportunity. The most successful eCommerce sites have already gone mobile. Any site looking to take on the competition, interacting on smartphones, tablets, and digital devices are where it’s at.
Extended reach
There are more eCommerce search activity on smartphones, tablets, and mobile devices than there are on desktop platforms. If your eCommerce site is not already mobile responsive, it 100% needs to be. Consumers have smartphones on their person wherever they go. By having a mobile responsive eCommerce design, you ensure someone can shop and buy product on the bus, waiting for a doctor’s appointment, sitting on the couch, or wherever they happen to be. Instantly extend your reach to smartphone users you wouldn’t otherwise have access to.
Search engine optimization is in a state of perpetual evolution. Algorithms and consumer behaviours are constantly changing. Adapting to these changes are a challenge every SEO specialist and digital marketing agency has to face. In this spirit, many of the strategies that worked years ago just don’t work anymore. In some cases, this is from being outdated. In other examples, strategies have become black-hat SEO which evidently opens up a website to being penalized by search engines like Google. Needless to say, never use the following on-page SEO strategies. Using them could be a waste of time, effort, and money, and puts your website at risk of penalty.
For a small business just to exist does not guarantee it any success. In fact, digital marketing plays a key role in small businesses looking for big gains in the marketplace. Driving long-term business growth and achieving impressive short-term returns, it’s hard to overlook digital marketing in its effectiveness. If you’re a small business ready to take things to the next level, build for yourself a partnership with an experienced digital marketing agency who knows what they’re doing.
Digital marketing strategies are all based around growth. For any business, ‘growth’ may be a little different. For some, it’s all about increasing revenues. For others, growth will be about growing social media shares, likes, and follows. Then, for others, they’ll have more specific conversion-related goals. There are many opportunities out there to grow. An experienced digital marketer knows how to find those opportunities, exploit them, and maximize your marketing channel. Social media, eCommerce, email marketing, AI, VR, and PPC campaigns are just a few of the examples where a small business website may find exceptional growth.
SEO is one of the places new websites like to start when seeking to gain an audience. In fact, ninety-three percent of digital marketing experiences for new sites begins with targeting search engines. Those who have tapped into search engine optimization strategies have reaped the rewards, driving sales, retaining audiences, and re-engaging past customers.
Despite the high rewards, SEO is a long-term game. Any day, a site can drop from page 1 to page 5 and with no visible explanation. As you’re jockeying for top position so are the majority of your competitors. Considering more than 75 percent of users will never scroll past the first page of search results, getting on that first page is high priority for any SEO company. As a site owner yourself, if you’re beginning to lose traction on search engines, maybe it’s time to question if the SEO company you’ve hired is doing its job.
Web design is all about enticing the visitor, building and retaining interest, and ultimately, producing a conversion. Thousands of dollars can be spent on digital marketing and social media however if the nuts and bolts of your web design aren’t in place, don’t expect to get anywhere. To maximize results of any marketing or money spent, it all begins with getting your web design right. These are some of the more general guidelines to amazing web design you may want to check on.
As cannabis is in process of being legalized in Canada, it remains unclear what the rules are relating to how to successfully and safely market marijuana. There are extreme concerns about marketing to children and for those opposing legalization, they don’t support seeing cannabis marketing to begin with. To this point, is it even ethical or “right” to market marijuana with so much dispute regarding its effects being positive or negative – in this article, we hope to provide some answers.
Cannabis has been marketed in Canada for a long, long time under the radar and not in mainstream, commercial markets. Marijuana marketing has typically taken the form of word-of-mouth, incognito referencing in media, and using influencer marketing in some instances to connect the target audience with new product. These marketing strategies have been very successful keeping the underground marijuana industry going. Creating demand with small budgets and no mainstream ad buys is something to admire.
Companies new to the social media world may have come across the possibility of buying followers and likes. At first, it might seem like an amazing idea. After all, you’re buying all these followers and likes on the cheap, getting eyes on your brand and generating momentum within the social media algorithms that dominate sites like Instagram, Facebook, Twitter, YouTube, and others – well, not actually. Beware of any site selling fake followers and likes. Fake social media accounts are something brands – especially new brands – want to stay far, far away from.
As a digital marketing agency, when we oversee a brand’s social media development, we rely on analytics to determine whether a given strategy is successful. When fake social media accounts are plugged in, it distorts those analytics. Just like they do to the average social user, these accounts make your brand seem more popular than it really is. That does your brand no favors. Firstly, buying fake social activity is not sustainable because it relies on you constantly pumping money in with no real return on investment. Secondly, when your account is found out to be a hub of fake accounts, it’ll be deleted and you’ll lose everything you’ve worked for.
