3 Ways to Writing an eBook can Boost your Content Marketing and Add Value to Your Brand
Content is a powerful tool to reach prospects and convert leads into ready-to-buy customers. Content can exist in a variety of formats, from blogs to infographics to YouTube videos. One content type some brands discount is the power of downloadable eBooks.
eBooks can communicate a sense of value and importance a series of blog posts can’t. As a digital marketing tactic for lead generation, eBooks can be used to gather contact information and email subscribers while making long-term fans. eBooks are one of the most underrated yet effective lead generation tools a brand has and is supported by marketing storytellers like Neil Patel among others. Here are 3 ways of writing an eBook can elevate your business and drive more leads.
Email subscribers.
The most obvious way writing an eBook can boost your content marketing plan is through the accumulation of email subscribers. For anyone who wants your free eBook, ask for their email. Potential customers are more likely to give over their contact info when they are receiving something of value.
After you have an eBook written, don’t forget to structure an SEO-friendly landing page with a CTA relating to providing an email in exchange for your eBook. Further marketing of your eBook can happen on social media and in on-site blog posts. As a lead generation tool, an eBook has a long shelf life.
Strengthen your brand.
Use an eBook to demonstrate authority on a chosen subject, answering questions and sharing knowledge without charge. According to a recent study, over 63 percent of consumers will only buy from brands they view as trustworthy and authentic. An eBook is an opportunity to consult buyer personas and learn how to appeal to your customers’ needs, wants, and desires. If you can’t think a subject to write about, consult your SEO keyword list, search social media to see where the discussion is at, or speak directly with customers.
An eBook doesn’t have to be lengthy. In fact, some are only 2,000 words or less. Regardless of how long yours is, ensure each chapter is concise and effective at communicating its message. Ensure your eBook is done professionally as well, with a branded look that’s unmistakably your own. Through striking visuals and high-value content, you can establish yourself as an authority in your field.
Centers your marketing campaign.
An eBook digital marketing campaign helps you explore complex topics to drive more traffic. Today’s users enjoy deep dives, as evidenced in the preferred blog length being between 1,500 and 3,000 words. An eBook gives you a stage to explore a subject in length. Also, content from your eBook can be repurposed as excepts for blogs, in email marketing, in infographics, turned into social media video, or made into a podcast.
When you effectively write an eBook, there’s a lot of ways to maximize the content inside to increase leads and conversions without having to come up with more content. Of course, tweaking and tailoring content to the medium is key.
Writing an eBook tips can help increase your organic search rankings, maximize leads, and provide the content you can repurpose again and again. For more tips on how to build your digital marketing campaign, speak with the experts at Unlimited Exposure. Build brand awareness and maximize revenues in a big way!
