Digital Marketing Automation is the Revolution in Lead Generation You’ve Been Waiting For

It can be time-consuming to keep up with your digital marketing campaign to meet objectives. Automation is a tool every marketer uses and with reason. It’s a software to help automate some aspects of a campaign, allowing a business to produce higher quality leads without having to invest any more time than they already are.

Up to 49 percent of companies use digital marketing automation regularly. There’s no reason not to jump on board with something that’s re-defining how we market on the Internet. Imagine how much time you could save if you had a single program to automate an email marketing campaign, sending out emails when you’re most likely to convert a lead. Alternatively, let’s say you’re managing a few different social media accounts, the software can help to make posts at the most opportune time when you know you’re most likely to attract and covert audience.

Automation doesn’t stop there, either. You can also use it to segment the audience and to send categorized messages that are personalized to a customer’s unique situation. For example, let’s say a customer buys a product from you. Through digital marketing automation software, the customer can be added to a list of ‘buyers’ and is then sent an email to follow-up with a few weeks later. Any time a user clicks or opts in to something surrounding your brand, automation categorizes them and assists you in potentially deriving more or larger purchases, or increasing engagement.

In its most basic definition, automation will help you respond to customer behaviour in the same way you would if you were behind the computer except you don’t need to be. If you’re a beginner in digital marketing, perhaps the simplest form of automation comes with email marketing messages. Encourage users, readers, and followers to opt-in to receive emails from you. As you capture email addresses, you can segment them off into categories with specific email campaigns ready to be deployed.

There are several examples of email marketing campaigns done right with digital marketing automation. As a kind reminder, car company Nissan sent maintenance reminder email messaging on an automated schedule. This was purposeful messaging not seen as spam by the user. When you take one of Coursera’s online educational courses, there’s a digital marketing automated email sent off with recommended courses based off a user’s prior behaviour. Regularly, AirBnB sends customer engagement emails checking in with past customers and working to re-engage with them.

Those are all automated interactions that assist in cultivating and converting leads. When used correctly, automation can be an absolute revolution in how a company generates leads and converts them. You’ll be pleasantly surprised by how much you can accomplish through automation. Even with automation though, you do need to do your research into who your audience is, what type of messaging and tone is most appropriate to their needs, and when the best time is to send a message.

Are you looking for big results with a high-quality digital marketing campaign? We specialize in email, social media, video, content marketing, and have a wide wealth of time-tested Internet marketing strategies to win your leads, conversions, and brand awareness. Contact Unlimited Exposure today for more information on how you can increase profits through automation and effective strategies.