Get Customers Involved with Your Digital Marketing and See Engagement Soar!
With customers engaged in your Internet marketing, you’ll be shocked at the impact word-of-mouth can have on acquiring more leads. Referrals bring in big business and are sometimes referred to as the ultimate marketing tool. Consumers are more likely to buy a product when it’s been referred by a colleague, friend, family member, or influencer they trust. Social media campaigns, hashtags, email marketing tips, and elsewhere, when you get your customers involved, engagement soars, business peaks and profits hit new heights!
Events.
Customer engagement events – such as product training, roundtable discussions, peer-to-peer networking, or product showcases – can attract new customers and create a conversation on a brand. If this is appropriate for your company, use social media and email to get the word out while encouraging customers to bring a friend.
Video testimonials
Video testimonials from customers give them a platform to share their experience with your product. Customer videos like these can evoke emotion, in a way that a written blog or content marketing post cannot.
Photo-sharing contest.
User-generated content has high engagement all over it. Consider encouraging your social media followers to take photos with your product or branding and sharing them online, in a contest for an incentive of some kind. A monthly or seasonal gift card giveaway or a free service is one idea.
Client feedback.
Ask for client feedback when selling a product or service. For clients who are extremely happy with what you’re offering, consider using their responses as testimonials – with their permission, of course.
Documentary-esque videos.
A great digital marketing engagement tip is to use documentary-style videos, giving your audience a view into how certain products are made, how services are offered, or more about your brand. Work on delivering an emotional impact or in storytelling, prioritizing the ‘why’ rather than the ‘what’.
Affiliate programs.
Some companies may be able to launch an affiliate program to incentivize referrals. Affiliate marketing also allows customers to earn revenue from spreading the word about your brand. Through personalized links, you can track and reward referrals.
Customer stories.
Customers are the biggest asset your business has. Tell their stories. Encourage user-generated content through social media posts or writing a blog and sending it in. Talk to your customer, consider asking those you find interesting permission to tell their stories, and produce a blog or video. Retelling these stories is a human interest element that will get other customers’ attention.
Interactive content.
Consumers love interactive media, be it images, GIFs, videos, or personalized messaging. For brands, an interactive widget on a site, a calculator, or something the customer can interact with will give them the opportunity to engage deeper with your product or services.
When we incentivize and reward customer engagement, more will get involved. When the involvement is public, this will help to advertise your brand. This boosts awareness, leads, conversions, and numbers all around. Customer engagement is an organic way to get people excited about your brand and to attract more attention to you. The more visible the engagement, the better, whether it’s on social media, email, or on your website. Big results await! If you’ve struggled with engagement, we hope these ideas are something you can use. For more information on how to experience an increase in your digital marketing analytics with improved engagement, contact the experts at Unlimited Exposure. Feel free to join us today!
