Give the World Something to Watch with These Examples of How to Use Video in Social Media Marketing
Social media is something few could have predicted. There are many examples of science fiction from the past that attempted to predict a future that is now modern-day. While there are countless instances of spot-on, or at least eerily close, predictions, none of them include the development of social media. Social media is somewhat of an organic entity that continues to change and adapt as time moves on. Those who want to make the best use of social media marketing have to adapt along with it, and video is a major part of social media presence and should be crafted accordingly.
The traditional television commercially typically presents a narrative. It is a smaller version of what the consumer has come there to see, a television show. In the case of online videos, a narrative isn’t always what people are looking for. Instructional videos make up a sizeable portion of social media videos. One marketing strategy is to develop videos similar to these but showing the product or brand in question. These videos can be something straight forward, showing the primary use. They could also show a novel and engaging secondary use to build brand awareness.
Novelty is one of the strongest selling points across all social media platforms. People love new and unexpected things. This is especially pronounced in video engagement. Developing video marketing that is genuinely original in concept is sure to instantly set apart the brand from others with more standard campaigns. This strategy requires boldness and a certain amount of risk-taking. Anything novel, by definition, hasn’t been well established. This is often a major turn off when choosing a campaign but can have huge rewards. Taking this risk might be a lucrative decision.
Social media has primed its users to accept relatively low production values, instead of focusing more on the content itself. This means that advertising campaigns can be produced on much smaller budgets, in many cases. A much more roughly done video can produce the same, or better, results as a professional marketing studio production. Consumers find a low production value but ultimately genuine campaign both refreshing and endearing. They also serve to set a brand apart from the corporate hegemony that so many find distasteful.
The actual production of the video itself isn’t the only factor to include in social media marketing strategies. Most social media sites offer a variety of delivery methods. These can be thought of as analogous to traditional television “spots”. One such social media spot is the pre-roll ad. These ads play before content. Some consumers consider them intrusive, but these ads have been shown to give a lasting and high-quality impression. These ad spots typically offer a variety of targeting options that other formats might not.
Another method of integrating video into social media marketing is to make it more effectively integrated into the customer service experience. Some brands have begun to produce videos answering common questions about their products. This is fantastic marketing as the video functions as something other than an advertisement as well. When people have questions regarding a brand or service they might very well find themselves watching a video that both answers their questions and creates a lasting impression of the specific brand being advertised.
These are all a few of the ways in which video and social media together provide an amazing digital marketing opportunity. Tap into your digital marketing potential today with Unlimited Exposure. Feel free to join us today!
