Increase eCommerce Sales on a Limited Budget with Expert Social Media Marketing Strategies

Increase eCommerce Sales on a Limited Budget with Expert Social Media Marketing Strategies

So you’re selling a product online but you don’t really have much of a budget left to do a ton with your social media presence. This isn’t uncommon among marketers and eCommerce websites. Budget or no budget, there are still some amazing opportunities out there with social media marketing.

Looking at a recent breakdown of how many adults in North America are using social media, a study found 73 percent of all US adults use YouTube regularly while 68 percent use Facebook. There are also up to 35 percent of people in North America using platforms like Instagram, Snapchat, Pinterest, and Twitter. There are more people on social media than ever. Each user desires communication. These are great platforms to sell new products and explore advanced eCommerce social media business strategies.

Content delivery

An eCommerce storefront isn’t all about product descriptions and CTA placement. A dedicated blog section can house unique content built from your niche, bringing fresh eyes to you from Google, search engines, and social media. Drip out your pieces one-by-one on social media profiles using hashtags and framing strategies. If someone sees a blog they’re interested in, you will get their click and if you can qualify enough interest in said blog, you may just make a new customer. Content is so key to pulling customers from social media. They’re information-based writing with a high-value and a no-pressure sales approach. eCommerce content marketing provides big rewards, following your analytics data to know what matters to your audience.

Organic-led advertising

Social media allows for ads i.e. YouTube with short video advertisements, Facebook Lead Ads generating prospects according to the demographics you’re chasing, and Instagram Stories to deliver live presentations and behind-the-scenes offerings. Whether you decide to do paid advertising on social media or going a more organic route with promotional posts, ads are most effective when they tell a story about the impact a product has on a person’s life as opposed to direct selling. For customers who arrive at your brand, they know you’re an eCommerce brand so they don’t need to be told you’re selling something. Instead, take their attention and show them your product, its benefits, and the lifestyle that comes with it.

Influencer collaborations

Instagram, Facebook, Twitter, Pinterest, Snapchat, and other social platforms are rife with influencers in all niches. Influencer social media marketing involves finding popular accounts or personalities online to advertise your product or eCommerce brand. It uses word-of-mouth marketing blended with celebrity-Esque sponsorship to create brand awareness. Choose influencers that match your style an audience. There are micro-influencers with strong engagement numbers, with 100,000 followers or less. Finding the right mix of micro-influencers sometimes is more advantageous than using a more popular influencer. In the short-term, you instantly build credibility, authority, and awareness by partnering with a popular social media personality.

eCommerce sales can take time to build but if you want fast results maximized to the highest degree, these strategies are ones that work. You’ll get a spike in immediate attention, start building long-term momentum for yourself which you can continue for months on end, and sales should begin to climb. When you set yourself up with Unlimited Exposure overseeing all aspects of your digital campaign, including social media marketing, you’re in good hands. We promise and always deliver high quality results. Join us today for more details!