Increase YouTube Videos with SEO Tactics to Improve Traffic and Get Users Clicking

Increase YouTube Videos with SEO Tactics to Improve Traffic and Get Users Clicking

SEO strategies shouldn’t just target Google search engine results. SEO for YouTube can be tremendous at generating traffic to your brand and site. Google is the world’s largest search engine. Do you know whose #2? YouTube is.

For those who already have videos on YouTube, you’re probably already tapping into certain video and social media marketing techniques. YouTube search engines have a high ROI for campaigns and using a few effective SEO tactics, it’s possible for brands to build organic and cumulative momentum that elevates them to the top of their category.

Optimizing title and description.

Just like you would for a blog post, one should incorporate keywords and strategic long-tail phrases into video titles and descriptions. Every day, billions of videos are watched. That’s a massive amount of traffic and a lot of noise for a brand to cut through. By using keywords and a strategic approach in your YouTube SEO, you indicate to the social platform what your video’s about and what queries to relate your content to. Also, you will notice your YouTube videos increase their rank fast when you keep up on optimizing titles, descriptions, and metadata.

Using closed captions.

YouTube’s closed caption system can also be used to enter in keywords and convert audio content into interpretable text. This will also help YouTube assess your video’s subject matter and to classify it in an appropriate area. Closed captions are a major YouTube search ranking factor. Add closed captions by going to your Video Manager, click on your video, and then turning on the Subtitles/CC tab. Remember, like Google’s search bots, YouTube can’t really interpret the image or video data. They need text to indicate what a piece of visual media means. Use the opportunity to enter in more text to support your SEO.

Non-YouTube promotion.

YouTube is the ultimate video marketing hosting strategy as it allows you to put this video on your website, social media, in emails, and wherever. Video views are a ranking factor worth playing with, in the sense that you shouldn’t hesitate to promote your YouTube videos on other sites. The more genuine views you can accumulate, the more likely the algorithms will be to promote or share your content on the platform, ranking it accordingly.

Frequent publishing.

More than 300 hours of video footage are uploaded to YouTube every 60 seconds. New videos receive a boost in visibility to help them drive traffic however this only lasts up to 3 months at most. Ideally, you want to be posting videos semi-regularly – think once a week or once every two weeks, at least. If necessary, split a longer video into shorter pieces which can be uploaded weekly or daily. This YouTube SEO strategy can also help to increase channel subscriptions and consumer engagement.

High-quality videos.

For all the fanciful, trendy YouTube search engine optimization approaches there are, if your videos suck, there’s not much that can be done. You don’t need a million-dollar budget to get an amazing ROI on YouTube. You just need passion and the ability to put together honest, meaningful, and transparent videos for your audience.

Are you looking to make an impact on YouTube? Let us help. The experts in digital marketing, content development, and SEO are on their way. See big ROI! Contact a representative at Unlimited Exposure today.