See the Best Tools to Manage your Social Media Marketing on Instagram, Facebook, and more!
Social media generates attention, analytics, content consumption, taps into a copywriter’s passions, and is just pure fun. If you’re looking to manage multiple social media accounts, thankfully, there are several tools to help you along the way with oversight, analytics, and scheduling. As a top digital marketing agency specializing in social media marketing, here’s a glimpse into what we use.
Buzzsumo
Buzzsumo is a social media content planning tool that a lot of brands use. The tool works by showing you high-performing in-demand content for any topic you want. Buzzsumo is a great resource to analyze the competition as well as to monitor the conversation that’s happening in your industry, at any given time.
Buffer
Buffer is the ultimate in social media marketing automation, saving you time, effort, and money while providing bigger and better results from your social media marketing efforts. Pre-program posts to be sent out on a schedule. Aim for the times where you know you have maximum exposure. You can even edit your photos in Buffer. If you already have social media accounts established but are finding they’re taking up too much of your time, this is the software for you.
Trello
Trello is one of the best social media marketing team tools which can help multiple stakeholders collaborate over a separate network. Collaborate on a Trello board and stay on top of things, using daily and weekly to-do lists. Also, you can publish on time, avoid missed deadlines, and maintain an organized social media strategy no problem.
Moz’s Beginner’s Guide to Social Media
This is a comprehensive social media guide perfect for beginners that will give insight into everything from how to use specific networks like Instagram or Facebook for marketing to best practices across all social communication. Moz’s includes details on usage patterns and purchasing habits as well. If you’re not a beginner, you probably don’t need the assistance however if this is the first campaign you’re managing on your own, this can be a fine resource.
What’s the best social media strategy?
Social media can be a tricky thing because the landscape shifts a little with each passing year. Key advice given in 2019 for social media marketing might not be the same advice we’d give next year. A few years ago, Instagram was largely dismissed as a social media platform. Fast forward to 2019 and there’s no social media platform as popular as Instagram. It was game-changing. In ten years’ time, social media is sure to look incredibly different in 2029 compared to today.
Despite all that, these tools work and they work just as well today as they would have or did a decade ago. Social media still relies on a marketer putting in the work to get likes, clicks, shares, and followers. Content seeding, promotion, inter-platform branding, lead cultivation, and psychology all play a role in a brand’s success on social media. Depending on age, gender, demographics, and geographic region, there are specific strategies for specific audiences. Assuming this is your first campaign or if you simply want to get better at social media, consider using software like Buzzsumo, Buffer, and Trello.
For a digital marketing agency who can guide a results-driven social media strategy, contact Unlimited Exposure. Tap into an expert and advanced strategies that generate instantaneous awareness and leads in a way you may not have had before. Success and results are our objectives, and we haven’t failed yet. Become an Unlimited Exposure client today.
