3 Digital Marketing Trends in 2019 that Small Business Owners Should Know About

Small business owners in digital marketing can be overwhelmed with all the different advice, opportunities, and platforms which dominate the conversation. Yet, digital marketing is so important. Compared to traditional advertising and media, digital’s ROI is so much higher. No longer do you need massive marketing budgets to have a massive impact. There are 3 trends changing a little of how digital marketing is done by small businesses in 2019.

Mail Chimp email policies changing.

Mail Chimp is an extremely popular email marketing management tool. Mail Chimp email marketing strategies focus on maximizing open rates, CTRs, and increasing analytics. In the past, Mail Chimp would only allow a user to email those who have signed up to be an email subscriber. Changes this year now allow Mail Chimp users to email subscribers and non-subscribers alike, including former customers. This is advantageous for companies who can now send emails to whomever. This could be used to have a positive impact on sales and engagement however accusations of spamming should be guarded against.

Consumer trust in Facebook is fading.

Facebook is a major tool in social media marketing towards reaching customers at little to no cost. If you don’t have a Facebook page yet, get one. Sharing content and connecting with customers on here has a high value. Unfortunately, a lot of users have deactivated Facebook accounts or are speaking negatively about it. In the twelve months to come, it will be interesting to see how much ground – if any – Facebook loses as it seeks to compete with platforms like Instagram, Twitter, and LinkedIn. For this reason, although we would never say to pull your marketing from Facebook, ensure your social media marketing’s diversified across multiple channels.

Digital marketing courses are falling out of popularity.

The digital marketing landscape was once dominated by self-proclaimed experts pushing their courses. This is beginning to fall aside. The market has become saturated by ‘experts’ making claims that they cannot possibly follow through on. To this extent, one should not hire any digital marketing agencies or companies making claims they cannot follow through on or that seem outrageous. Be guarded with who you let into your company’s marketing. The smartest companies are using performance data, split testing, and analytics to determine strategy.

The rules of trends v. basics.

Digital marketing is always shifting, oftentimes opening up windows of opportunity where big advantage can be had. If you’re not already, it’s worth subscribing to a Google Alert or at least, regularly checking up on what’s happening out there in digital marketing. In email, content marketing, social media, SEO, video marketing, and other categories of marketing, the small businesses that are able to best exploit a trend before it falls out of favor will win big.

Now, outside of the existing trends, there’s also a lot that goes into keeping up with the basics. Websites should be properly optimized in for SEO, content, and mobile responsiveness. Social media platforms should be active on a regular posting schedule. Email marketing messages should be sent with some regularity and always with meaningful information to share. If you haven’t hired a digital marketing agency, consider it. Not only will it save you time, it could also save you a ton of money and effort which would be otherwise wasted. Consider Unlimited Exposure. Join us today!