5 Marketing Trends Crucial for Companies in Canada and the US to Succeed in 2019

5 Marketing Trends Crucial for Companies in Canada and the US to Succeed in 2019

To maximize your success while running a digital marketing strategy or small business takes knowledge, tact, and creativity. Ask any brand. No one succeeds by mistake. In marketing, competitive knowledge, SMEs, and industry leaders debate back and forth on what the best strategy is for a given brand. In an era where business has never been more competitive, staying on top of digital marketing trends may be what keeps your company surviving and thriving.

Customer service.

More and more, customer service counts. When a corporation doesn’t care about its customers, those experiences add up quickly – through word-of-mouth, online complaints, social media negative reviews, and more. Always go the extra mile to provide the customer the service expected. In person, email, online, or social media.

Buyer v. customer.

If a user buys from you once, they’re deemed a ‘buyer’. If they return and buy from you again, now they’re respectfully a ‘customer’. There are many hurdles to carry someone from being a prospect through to a customer. Think of how customers are discovering your brand online. Remove the barriers that would prevent a prospect from eventually converting into a customer. Once a year, at least, take a thorough look through your sales funnel and the customer buying journey.

Connection.

No matter the type of business you are in, connection with your audience is important. Take the time to see them, hear them, and value them. Respond to emails, direct messages, and social media comments. Customer-centric digital marketing is a winning strategy as it informs you on what’s expected from your audience.

Education.

First off, if what you have isn’t unique in some way, you’re going to have a very difficult time marketing your brand to prospects and getting them to switch from a competitor. If you’re fortunate and smart enough to have developed a unique product or service, the next step evidently is to educate. Customers want to be educated. Instruct them on the benefits, how to use it, and how it impacts a person’s lifestyle. Tell the story of your product or brand. Millennials want to connect with brands. They want authentic, honest storytelling. Don’t be afraid to take a chance.

Social engagement.

In digital marketing, focusing on selling too much can be a detriment. Brands making social contributions, which are building eco-friendly or environmentally sustainable programs, and who are engaged in their community are making a positive impact beyond their everyday sales numbers. A successful brand almost has the responsibility in this day and age to give back. Be socially engage and eco-responsible, and don’t be afraid to promote this through email, social media, in video marketing, and beyond.

Success in digital marketing relies on getting the basics down as well as following up on what’s working for others in your marketplace. At Unlimited Exposure, we are the experts on marketing online. We’ve helped dozens of brands with email, social media, website design, brand development, and more. If you are seeking fresh, creative, results-driven, and market-tested digital marketing, don’t hesitate to speak with a representative. No matter the role or size of a company, we can help!