5 Ways Interactive Digital Marketing can Help your Online Strategy and Boost Social Media
Thousands of marketing strategies are launched every day, with literally millions of new pieces of content released on the Internet. How do you cut through the noise? There are few ways to do so, honestly. One of the most effective techniques to reach audience is through interactive marketing.
With interactive marketing, we are combining together what is entertaining, visual or interactive such as games or video and marrying this with educational content such as blogs. Recent estimates suggest 91 percent of consumers prefer visual interactive content as opposed to the alternative. Here are some ways to use interactive digital marketing as a form of audience accumulation.
Gaps.
Look for gaps in your content marketing pieces that could be filled with something interactive. Examples include interactive quizzes or surveys pre-event for events marketing, embedded blog quizzes to help you gather leads, incorporating interactive content onto your social media, and visual, interactive content in emails to really get you to stand out.
Educational content.
As a buyer is considering whether to buy from you or not, educational interactive content marketing’s an excellent way to go. Interactive content is engaging which makes it easier to educate someone about how to use a product or the value of a product. Developing educational content marketing with an interactive component also makes it very share-friendly.
Awareness-level interactive content.
Awareness content creates buzz, gets your brand’s name out there, and should be memorable. Infographics and quizzes are among brand awareness digital marketing that’s also interactive. Trivia, online competitions, and other forms of interactive content have been shown to attract attention.
Lead generation content.
Lead generation content is meant to bring prospects in and get them interested in buying. Interactive lead generation marketing includes assessment tools, calculators, surveys, or similar formats. Contests, games, interactive eBooks, and other examples also work. Assessments are most popular, usually stemming from a custom web development app. Calculators work well, if you’re a financial services business or something similar involving numbers.
Connection with existing customers.
Interactive content isn’t just for attracting leads. Don’t be a company that makes the mistake of only chasing after new customers. Target the customers you already have and keep them happy. Consider an interactive poll or survey to find out more data about whose buying form you, an interactive email on their birthday, or other strategies. As you build trust and loyalty with your customer, you can also make it fun and with interactive content, fun has a huge role to play in it.
Why you need interactive marketing.
Interactive digital marketing relies on your creativity and beyond that, your capability to get it done. It can be time-consuming and tough but interaction leads to engagement and engagement leads to investment which eventually means sales, revenues, and hopefully a long-term customer. Advancing your company’s digital marketing, if your engagement numbers are not where they should be, you may want to consider more interactive storytelling mechanisms.
Unlimited Exposure are a digital marketing agency specializing in engaging buyers. Increase the effectiveness of your content and marketing message in emails, on social media, and on site. As experts in content marketing, we know how to use interaction to increase leads, conversions, sales, and more. The success is out there – you just need to grab it! Speak with a representative today.