Are You Creating Your First Digital Marketing Campaign – Here’s All the Working Parts

 Creating your very first digital marketing campaign for your brand is an opportunity to make a splash. There’s a lot that goes into making a marketing success though. It takes not only time, money, and effort, but also luck. The more you have the elementary working parts where they need to be, however, the more likely you are to succeed and in a big way – luck or no luck. Here’s a little guidance on how to plan a digital marketing campaign for beginners.

Outlining the marketing goals.

If you know what you’re looking to achieve, you know what to target with every decision you make surrounding a digital marketing strategy. Think SMART – Specific, Measurable, Attainable, Realistic, and Timely. Your goal can be anything from to gain 20 customers a month to selling 10 units per week. It can be based around sales, customer satisfaction, or profits as well. Just know what it is.

Know your budget.

Before you get deep involved with any sort of campaign, you need to know how much you’re putting in to get things going. Major digital marketing categories you may want to invest in includes website design, email marketing, social media marketing, PPC campaigns, event marketing, or video.

Assembling market research.

Get to know in detail the market you will be selling to. Understand what makes your brand, products, or services different from the competition. Understand why your price is what it is. Consider market dynamics like seasons, the alternative products available, and know your key market.

Audience personas.

Write out different target audience personas as part of the process of understanding what to make with your digital marketing campaign. Define details like age, job title, job responsibilities, gender, salary and disposable income, education, location, goals, what types of content they like, what promotions they are most likely to enjoy, their fears, their motivations, and common objections you’re likely to run into during the sales process.

KPIs.

If you know the objectives you’re chasing, tie those to the appropriate key performance indicators. Digital marketing KPIs use analytics data and data software to accumulate a wide array of information, from views to bounces, time spent on a web page, likes, shares, engagement, and more.

Do you know what you don’t need?

You don’t want to spend time or money on anything you don’t need to in digital marketing. Agencies are so valuable for this reason. They oftentimes know where to spend what and how much, without sacrificing anything you don’t need to. Analyze the list of digital marketing channels – email, social media, SEO, PPC, landing pages, eCommerce page design, blogging and content marketing, press releases, events, direct marketing, coupons, and more. If there’s anything you don’t need, abandon it and save your money.

Your team.

If you are fortunate enough to have a team of employees or partners to rely on, ensure they acknowledge their responsibilities and have the resources required to do their job. Let’s say you have written the most amazing blog. If your team doesn’t know how to promote it in email, on social media, and on your website, it could come down to a complete waste. Survey every person’s experience and knowledge, and ensure they know what’s expected for them to do.

Are you ready to get going on your first digital marketing campaign? We’re so excited for you! Have any questions or you want the assistance of an agency? Don’t hesitate to give a representative a call at Unlimited Exposure today.