What Does the Future of Instagram Marketing Look Like in 2020 and Beyond

Instagram is a digital marketer’s dream, with instant access to millions of people ready to communicate and connect with brands. Instagram marketing is growing, as brands seek new ways to make use of the platform and to reach the most amount of people. Looking ahead a little bit, there’s a lot to look forward to.

Instagram is expected to continue growing for the foreseeable future, accommodating more users and bring more social media marketing opportunities to it. For the vast majority of Toronto digital marketing agencies, Instagram is very much being seen as the most competitive battleground there is. Twitter’s struggling to stay popular except for in a small collection of industries and interests, LinkedIn’s great for B2B marketing but doesn’t have the built-in B2C appeal, Facebook continues to be in the news for privacy breaches and issues with its news content, and sites like Snapchat continue to struggle to break through to the next level. Instagram’s succeeded where others have failed, supplanting Facebook as the #1 social platform.

So what does this all mean for digital marketing? If you haven’t yet established an Instagram presence, do it now. No matter what industry you’re in, an Instagram account is a must-have if you’re invested in your success online. Among the Instagram tools that are expected to see increases in marketing value, where a lot have focused on is in Instagram Stories. Instagram Live is also growing although few brands are using the live stream element. Shopping tags, checkouts, and IGTV are all proving to be undercurrents where some brands may find success as well.

Some continue to associate Instagram with a younger crowd but just like what happened with Facebook, more and more people from different backgrounds and demographics are coming to the platform. Instagram marketing can be a success for any brand but it takes some effort to figure out how to appeal to your audience there. Instagram Stories is very appealing across the board but what about IGTV? This sort of long-form storytelling isn’t tremendously popular on Instagram. Even so, it’s a feature that could work for a segment of the user base. It’s all in differentiating between your audience and the total user base.

So many people continue to be enthusiastic about Instagram because it’s an evolving platform. Facebook’s more or less always going to be Facebook. Although they continue to try to add features and new things to get excited about, they haven’t generated the type of buzz they’re seeking. Instagram, on the other hand, continues to develop and evolve in very natural ways. Strong Instagram numbers are a focus any and every business could have. The potential’s significant. Here some general Instagram facts and figures to keep in mind when weighing whether to join or optimize your presence on the platform. Join us today for more!

 Instagram has more than 1 billion monthly active users, with more than 500 million using the platform every day.
 71 percent of Instagram users are under the age of 35.
 Instagram is the second-most engagement-friendly social media platform, second only to Facebook.
 An estimated 83 percent of Instagram users have discovered new products or services on the platform.
 The average time spent on Instagram is 53 minutes, compared to Facebook’s average of 58 minutes.
 71 percent of businesses in the United States are already on Instagram. If you don’t have an account, you’re missing out!