6 Outdated Strategies in Internet Marketing you Need to Leave Behind – See our List!
An entangled web of endless complexities. That’s digital marketing in a nutshell. Everyone’s an expert and there are literally hundreds of strategies one can push to resonate with your audience. While there’s always lots of advice to give on digital marketing, you really need to trust who’s giving it. There are a number of strategies that either don’t work, never worked, or shouldn’t be used. As a small business or brand looking to make a good impression on interested parties, marketing strategies like these should be avoided.
Generic video
If you’re going to do video marketing, make it mean something. Don’t use stock content, generalized business language, and overproduced background music. Over 91 percent of consumers have watched a video about a brand they care about. Consumers know what’s a good video. Create video content that’s unique and which accurately represents your brand.
Print marketing
Everyone is on the Internet. Why would any brand, other than perhaps a grocery store, ever use print marketing? You shouldn’t. Brochures and flyers don’t work today like they used to. Also, it’s expensive. Use that money to formulate your logo, graphic design work, and Internet marketing ads instead. You’ll find graphic design-friendly digital marketing, replacing print advertising, to be faster, more effective, and cost-efficient.
Promo-only social media work
If all you’re doing is posting promotional-only social media posts, that’s a waste of time. You’re going to lose customers. 77 percent of consumers are more likely to buy from a brand they follow on social media. To get them to follow you, you’ve got to give them something of value. Overly promotional social media brands end up abandoned. Instead, use posts that create conversation, which drive engagement, and which are fun, informative, and/or friendly.
Appealing to every single person on Earth
No brand reaches and resonates with everyone. Every person is unique. Cater to that instead of focusing on being everything to everyone. Instead of releasing a general one-size-fits-all messaging, personalize it. Over 50% of eCommerce customers become repeat buyers with a brand because of personalized shopping messages either through email, social media, or elsewhere. Addressing a customer by their name when you send a promotional email isn’t enough. Pay attention to their shopping habits and their on-site behaviours. Go further.
Not using email
Email marketing is a powerful outlet to reach customers. Even though the general population’s more hyped about social media doesn’t mean they don’t use email every day. Email’s far from dead, as a potential digital marketing revenue-raising tool. In fact, it’s cost-effective, easily managed, and quick to reach clients through this method.
Not accumulating data
Customer data is valuable. Like, extremely valuable! So many brands use their analytics only supervising a few numbers. That’s a big mistake. You’ve got to move past and find new ways to accumulate data. The more you know, the more you can target these same customers and customers like them. Don’t make the mistake of using basic metrics and not looking at more.
There are dozens of digital marketing success stories out there from brands who’ve thought outside-the-box, who’ve gone above the basics, and who’ve partnered with agencies to get them there. If you’re looking to better your ROI, you’ve got to avoid the dated and go with trending, new, effective digital strategies. Considering a digital marketing agency in Toronto? Speak with Unlimited Exposure. We can help.
