8 Social Media Statistic for Summer 2019 You Can Use to Improve your Marketing
Social media marketing is easily the most competitive category of digital marketing. The rules change, trends move quickly, and what works now may not work the same six months from now. This summer, there’s a lot of new social media data coming out highlighting how users are behaving on platforms like Instagram and Facebook. Here’s the most important social media marketing statistics to keep in mind when building your social media plan.
77% of consumers are more likely to buy from a brand they follow on social media
Consumers familiar with a brand on social media are more likely to buy from it compared to a brand that isn’t on social media. Do yourself a favor and register accounts across popular platforms relevant to your audience. Start building brand awareness through social media marketing.
45% of consumers are more likely to research a product when a brand’s employee posts about it
Especially if you’re a small business, get your employee base engaged and encourage them to speak about your brand on social media. Amplifying your brand’s reach, consumers tend to investigate products after they hear about them shared from the perspective of an employee. Consider this strategy by offering an incentive of some kind to employees to share and speak positively about you.
47% of marketers struggle to develop strategies
If you’re struggling to build an effective, high-performance social media marketing plan, you’re not alone. A lot of marketers struggle to plan and oftentimes will launch social media accounts with no strategy whatsoever. There’s no faster way to waste time, effort, and money than this! Know your objective and strategize on how to get there.
Community groups on Facebook and LinkedIn are becoming more important
The future of social media, as stated by Mark Zuckerberg himself, is going to be far more private than today’s landscape. We are already seeing this with private Facebook groups. For brands, this may mean an opportunity to connect with users in these subset groups and to develop marketing specific to these groups.
67% of consumers will spend more on a brand they follow on social media
If a consumer follows a brand on social media, they are more likely to buy from said brand and spend more on them in the process. The more you grow your social media community and nurturing these leads, there’s a high likelihood in turning these followers into buyers.
63% of marketers believe social media listening is growing in importance
Creating accounts and posting is not enough. Listening to your audience is a necessary component to growing social media. Don’t let complaints go unanswered, negative reviews unaddressed, and work to identify conversation trends on social media surrounding your brand.
71% of marketers find social media data helps other categories
Social media analytics tell you a lot about your customer base and how to engage with them. This data can help a lot of other digital marketing channels, providing insight on how to deliver email marketing campaigns, market offline, and get people visiting your website.
50% of consumers follow brands to learn more about products or services
Social media is an education tool, as much as it is a promotional and community-building one. Consumers connecting with brands on platforms like Instagram or Facebook are seeking information on products and services. Consider this when you post, ensuring you’re linking to relevant products or services.
To maximize your social media reach on sites like Instagram, Facebook, Twitter, LinkedIn, Snapchat, Reddit, and other online communities, partner with Unlimited Exposure today.
