Tips, Tricks, and Secrets on How to Use Pinterest in your Social Media Marketing Strategy
Before there was Instagram, there was Pinterest. Still going strong, Pinterest is an image-driven social platform with over 100 million active users. In terms of reaching audience, Pinterest is a promising social media marketer’s playground. Here are some of the secrets of Pinterest marketing, from the experts who use the platform on a daily basis reaching literally hundreds of thousands of people.
Interesting, high quality content
To succeed in social media marketing, you need your posts to be high quality and interesting. Publish images people want to see and engage with. There’s a lot of noise online. Don’t simply add to it. Be unique. Think of your followers and build a niche you know they’ll love. Your photos should also always align with the link you associate them with.
The basics of a Pinterest post
Three things make up a successful Pinterest social post – an eye-catching headline that’s easily searchable, a high-resolution image, and engaging copy. Ensure your image is properly sized, appropriate for your brand, and specific to your Pinterest audience. Just like with Instagram, no one’s going to click on a Pinterest post that doesn’t immediately catch their attention.
Keyword optimization
Pinterest builds off keywords and topic selection. Pinterest’s also integrated with Facebook and Google Search, making the audience you can reach very, very big. Pinterest users rely on searching to find their next favourite post. Images should be properly tagged with the right keywords, for this reason. The average user spends 15.8 minutes on Pinterest. Compared to other social media marketing platforms, that’s not long. Look for themes and pictures that aren’t featured heavily and where you can make an impact.
Are Pinterest Ads worth it?
For some brands, they may choose to go the paid ad route with Pinterest. This allows you to pay to promote public pins. You’ll be charged any time a user taps and enlarges, repins, saves a pin, or clicks. Cost-per-click campaigns like this can be effective on social media although they’re expensive and generate no momentum long-term.
Video pins
Video pins target mobile users where there’s a big collection of users. Most Pinterest users come to the platform on their smartphones, after all. Animated GIFs work well on Pinterest. You can tag these with a blog post, product, or website link. Brands utilizing these types of pins have recently seen a rise in ‘repin to pin’ ratio by almost 82 percent. Still images aren’t enough. Use Pinterest-specific video.
Pinning at the right time
Successful social media marketing relies on posting at the right time. The best time to post on Pinterest is between 2 pm and 4 pm on weekdays, 5 pm on Fridays, between 8 and 11 pm on Saturdays, or between 8 pm and 1 am. Also, certain topics perform better depending on the time of year. Holiday-based pins obviously perform between in December, as an example. It’s important to do your research into what time of day and what time of year is most recommended to post on a certain topics.
Pinterest is a great social media platform, well worth the time and effort to maximize it. As wonderful as other social media sites may be, Pinterest’s still up there with the best of them. Promote branding, products, or services as needed, and find a whole audience creatively engaged and ready to communicate with. Join us today!
