Where’s your Organic Traffic? How Aspects of your Web Design Could Affect SEO ROI

If your web design isn’t jiving with your SEO, that could be a problem. Too many brands unknowingly sabotage all the work they put into their SEO with poor web design. If you’re inexperienced with SEO or web design, to rank high on search engines like Google and Bing, design on the back-end and site infrastructure is just as important as what you put on the page.

What do SEO ROI analytics say about how well your strategy is working? If numbers are low, the problem may be with the design of your page. For example, is your bounce rate high? That’s indicative that people are clicking but they’re not necessarily finding what they came to your website for. Are certain pages performing better than others? Is there a spike somewhere in referral traffic? These are signs your SEO is working. Are you noticing any difference between devices? Is your website mobile responsive? If not, you could be giving away a lot of traffic on smartphones, tablets, and other mobile devices.

Web design is all about connecting the dots. That’s how easy it should be to navigate. The navigational menu should be intuitive, as should the site infrastructure. Subtle design choices influence SEO in a big way. The impact all this has on-site speed is also something to be noted. Slow websites aren’t going to rank well on SEO, even if your content marketing is top notch and keywords optimized. You want your site to be easy to crawl, use, read, access, and find. When any of these elements are out-of-place, this makes your SEO targets more difficult to achieve. Recommendations with your web design for SEO include the following.

 Drop down navigation menu items should always link to the main category with a site architecture that is easy to navigate and with URLs properly labelled.
 Incorporate alt-text options for image uploads to ensure any image booked on your website’s classified by search engines and not ignored.
 Ensure redirects are properly written so that they lead to the correct location.
 Ensure a mobile responsive web design is implemented, allowing your website to be aesthetically optimized across any and all devices.

Look at what your analytics are telling you. They will say everything you need to know about website design success. If you’re losing prospective customers along the way, your analytics will tell you plain and simple. It’s not all bad news though so don’t be discouraged! Analytics communicate where improvements are to be made. Use this as a guide when re-designing your site. Look at the pages that are over-performing and under-performing. See if there are similar elements. There might be something there.

Today’s SEO strategies generate organic traffic slowly building over a matter of weeks. Search algorithms dictate a lot about success in SEO digital marketing. If you’re unsure about how to implement a strong SEO plan, consider hiring an agency. An experienced, expert-level web design and SEO team knows what they’re doing in connecting design elements with site optimization techniques.

Consumers need to trust your website and if there are unexpected components at play or if the website isn’t delivering what’s promised in your content-based optimization strategies, that’s a problem. Find an agency that works for you. Looking for SEO in Toronto? Hire Unlimited Exposure.