Must-Read Expert Advice on Video Marketing for YouTube, Facebook, and Social Sharing!

More video sharing platforms are popping up with every year that passes. Video is the future of content. There’s no arguing that. As Internet speeds increase and tech advances, there will be more video conferencing and video communication than ever before.

From a marketing standpoint, now’s a premiere opportunity to create and post videos that resonate with your audience. Interested in learning more about video marketing? Here’s some expert advice to get you started.

Using your analytics

Before you post your first video, all the data you’ll need to judge a video’s performance on will come from its analytics. Note who’s watching it and monitor engagement levels between multiples. You may have some videos that are runaway hits while others struggle. Within months, you can drastically improve a video marketing campaign just by following the basics of what analytics are saying.

Short videos

Unless it’s necessary, you can get away with posting short three or four-minute videos without complaint. If you’re looking to feature a product or promotion, you may even choose to do a couple minutes or less. Customers don’t have time to sit around and watch a 10-minute video. Edit what you film and see how short you can bring it down.

Using YouTube to make money

You may choose to start a YouTube channel connected with your brand but that doesn’t necessarily promote your product at every opportunity. Many YouTube channels, at a certain point, can be used as a way to make money. Receive YouTube advertising money or consider selling advertising spots, once you have enough subscribers. For more social brands, there’s may be a real chance to monetize a video social platform like this.

Beyond YouTube

YouTube is the #1 video marketing platform in the world but it’s far from the only one with literally hundreds of millions of active users consuming content. There’s Facebook, Twitter, and Instagram video sharing and marketing opportunities to devour. Also, embedding your YouTube videos on other sites like Reddit can help to get the word out.

Be entertaining!

YouTube is no different from having a commercial, an infomercial, or being on late-night TV promoting a brand. Don’t be boring and dry. Be outrageously entertaining! Tell a story. Share something meaningful. Do it right and you can really get people talking.

Technical SEO stuff

Just like you would optimize a blog post for SEO, you have to take the same approach to video. Ensure you have an attention-grabbing headline, keywords are in the title and description, and the video’s properly tagged. Ideally, you want to make your video as search-friendly as possible.

High quality sound

If you film a high-quality video and the sound is garbage, no one’s going to want to watch and it’s going to be an obvious fail. If you’re recording voiceovers, ensure you use an outstanding microphone and that the sound is crisp, easy to understand.

Update your videos from time to time

As the weeks and months go by, you may find opportunities to update your blogs, videos, and social media. No worries. You don’t need to replace the old video necessarily. Instead, make a video response or consider a ‘Part 2’. Alternatively, if you have a video that’s performing really well, build from it. It’s a brick-by-brick process but long-term, almost any brand can have a successful video marketing campaign simply by following their numbers. Join us today for more info!