“No One’s Sharing My Social Media Content”: What You Need to Know About Shareable Content

Whether people share the content you’re putting out can make or break a social media page. At worst, if content’s inappropriate, offensive, or outdated, it can give your brand a permanent mark against it. Ideally, great content will not only connect with an audience but build positive associations to you which in turn, increases your revenues. Is your content not shareable – here’s how to change that.

Is there any value?

Bottom line, is your social media content useful? If it doesn’t provide value to your customer, they won’t hesitate to ignore it. People want to share what’s helpful to others. In fact, 90% of social media users will assess the usefulness of a piece of content prior to sharing it. Understand what your customers want and what’s of value to them. With this information, you can then identify social content marketing strategies to deliver that to them.

Inspire emotion.

Write and deliver content that sparks an emotional reaction. Think of the ads that resonate with you. Chances are those ads either tug on the heartstrings, enrage you, or motivate you in some way at an emotional level. Content on social media evoking emotion is always more likely to be shared, even if what you’re tapping into is anger or anxiety. That said, know that content that’s angry is less likely to be shared than content which is amusing. All in all, work to people’s emotions.

Use SEO.

When you’re doing your keyword research, you may find topics and questions customers are asking. Write them down. Use this to build from. By learning the questions users are asking across search engines, you can identify opportunities to create content that answers these questions while providing additional value.

Competitive research.

What’s working for your competitors? If you’re out of ideas, copying other brands’ approaches isn’t a bad place to start in rejuvenating your social media marketing. Write out your top 4 competitors, visit their pages, and see what they’ve published over the last six months. Note the topics and formats they’ve shared in. Some may find video’s more effective while others see blogging’s better. Take note of what’s most engaged with their audience. Use THAT content to inspire your own.

Storytelling.

People don’t want promo content all the time. If that’s been your approach, it’s no wonder you’ve lost at social media. Tell a story. Make it emotional. Tell something meaningful. Introduce a problem and then, solve it. Show the difference your product or service makes to the average customer. Show the lifestyle your customer leads and where your product fits in with it. Do your product make it easier for them to accomplish a goal or objective? These are all starting points for share-friendly storytelling social media posts.

Incentivize!

If you’re really struggling, incentivize for shares. Offer free stuff, a free trial, a complementary service, or a discount code. Capitalize on the trend of rewarding the audience in exchange for sharing an ad. Consider a social media contest if you wish, offering a gift to the winner. By incentivizing sharing your social media posts, you’re cutting out the organic algorithms and tapping into the power of your customers to get the word out.

Hope’s not lost. Even if you’re struggling on social media, we believe there’s always a way to improve. Do you want better social media marketing numbers? Get a results-driven, high performance, and high ROI marketing plan from Unlimited Exposure today. Join us now!