Trends and Surprising Statistics to Help Build your eCommerce Back to School Digital Marketing Campaign!

Ready to lock in your back to school digital marketing campaign? If you haven’t yet or if this is your first, these trends and statistics may help you put together a winning August-to-September marketing strategy. To maximize your sales in a highly competitive time of year, here’s a few opportunities, some numbers, and angles you can take.

 51 million school-aged persons will be going to school this year, with the vast majority of them heading out to buy school supplies, tech, devices, and back-to-school clothes, particularly parents and younger children.

 There’s $80.7 billion spent every year in the US on back to school shopping, with the vast majority – $54.5 billion – coming from students attending either college or university. Regardless of whether you’re looking to capitalize on parental interest or the desires and interests of college-age students, there’s a lot of opportunity out there to make money!

 The average parents will spend $696 on back to school shopping this year for younger children while the average college student will spend $976.

 More than 67 percent of back to school shoppers will have done at least part of their shopping before August even begins. The shoppers who start early end up spending on average about $100 more than those who start in August or later. This alone goes to show it’s never too early in the summer to start your back to school digital marketing.

 In July, shoppers are more inclined to buy clothing and school supplies. In August, they’re more likely to buy food and snacks compared to clothing and supplies.

 If you’re experienced with marketing, you know different demographics like different things when it comes to the products they buy and the brands they associate with. To this point, where the money comes from in back to school shopping is something to note. Teens will spend on average $36.71 of their own money, pre-teens will spend $26.40 of their own money, and fathers tend to spend an average of $115 more on school shopping than mothers. Numbers like these may help guide your social media marketing and content writing, as you move forward into the back to school season.

 The top 4 locations for back to school shopping are mass merchants (#1), followed by a distance by dollar stores, online-only retailers, and off-price stores.

 Only 19 percent of shoppers buy back to school clothing online, only 17 percent will buy school supplies online, only 28 percent will buy electronic gadgets online, and only 19 percent will buy computers or related hardware for the school season. eCommerce marketing is still having to fight for the attention of back to school shoppers as most of them will be going to mass retailers.

 The average amount spent by the average household on back to school shopping is $240 for clothing and accessories, $136 on shoes, $117 on school supplies, and $204 on digital devices and electronics.

 Discounts also play a key role in back to school purchase behaviour, with 37 percent of people influenced by deals and promotions, 37 percent influenced by coupons, 30 percent influenced by in-store promotions, and 55 percent of shoppers planning their sales events around specific shopping days.

Maximize every dollar, with an agency like Unlimited Exposure at the helm of your back to school digital marketing. Take your eCommerce back to school campaign to the next level, with advanced strategies on social media, email, web design, SEO, content marketing, and more! Jois us today!