See How an Expert Builds a Social Media Presence From Unknown to Mass Success
Want success on social media? Have you not even created your first social account yet? Achieving success takes time. Everyone’s been in your shoes, staring down at social media sans account. Whether you’re a corporate brand or are promoting yourself, here’s how a Toronto social media marketing expert would build social media from unknown to full-on success.
Create and keep updated your accounts
Create accounts on the platforms you want to focus on and ensure all information is accurate, updated, and filled in. This will help you establish credibility and transparency to anyone you communicate with.
Identify your expertise
Be open on your social media accounts about what type of products, services, or subjects specialized in. Let consumers know from the get go who you are and what kind of content they can expect from you.
Set up a social media posting app
If you are using multiple social media accounts and intend to post regularly, as you should, sign up for a posting app. This is a social media marketing necessity! There’s Buffer, Hootsuite, and several others that connect to social media networks, allow you to cross-post on different platforms, schedule posts, and more. It’ll save you lots of time.
Share content regularly
No one is going to look at your account unless a post resonates with them. Do not over-post but post regularly. For most brands, this will be 3-4 times a week. Carefully choose what you post. Acknowledge there will be days you won’t post anything and that’s ok. You don’t want to have your audience fatigued or annoyed at you for posting too much.
Curating engaging content
This is where social media meets content marketing. High quality content created by you is necessary to establishing an audience of social followers. Be unique, exciting, add engaging statistics or tidbits, include powerful images, and give them something they can’t find anywhere else.
Stay positive
To build the best impression of a brand, stay positive with your posts, comments, and customer interactions. Avoid anything religious, racial, political, or subjects which could be considered offensive to a part of your audience. The opinions you voice on a branded social account will forever be associated with your brand.
Engage with others
Don’t just post on your account. Respond to comments. Engage with others. Join communities focusing on specific topics of industries. Jump into appropriate discussions on brand-favored subjects. Don’t be afraid to be human and have real conversations, as long as it’s appropriate.
Consistent tone
In multi-channel digital marketing, a consistent tone across every platform is absolutely needed. Your voice, images, and tone should be defined and repeated. This will help control people’s perceptions of your brand, protecting you against damage or threats to your brand.
Connecting with influencers
A great way to instantaneously boost your social media reach and get that big success you’re chasing is to use influencers. Influencer marketing can get you clicks, followers, and brand recognition without you having to do much other than to spend money.
Creating a brand in social media isn’t easy but every successful brand on Facebook, Twitter, Instagram, LinkedIn, Pinterest, and elsewhere have done it. Do you want social media brand awareness? Speak with a representative at Unlimited Exposure and we’ll connect you to the advanced strategies you need to get you from unknown to known in a matter of weeks.
