Audio-Visuals are the Fastest Growing B2C Marketing Content There Is – Here’s Your Start
Audio-visuals are videos, webinars, live streams, and similar forms of content. More marketers are tapping into audio-visuals because they’re finding this is the type of content consumers appreciate the most. It’s what gets the most engagement, attention, and love. Combine a high-impact audio-visual with images – a la GIFs, infographics, data visualizations, or photos – and you’ve got the perfect B2C digital marketing strategy ready to unload results!
Out there, a lot of content’s competing for the same eyes. Quality stands out. High quality, customized audio-visuals can be a big hit with audiences. They don’t require anyone to read or make any effort other than to sit and watch. For this reason, YouTube continues to build as a platform, live streaming is growing in a big way, video streaming channels are expanding, and there’s no shortage of ways to connect to an audience through visual means.
Visuals are more important than ever, going so far as to even drive how some campaigns are delivered. Audio-visuals can help to define what a brand’s about, the tone and style of communication they can expect to receive, and contribute value that no blog or social media post can. If you haven’t begun with using images or videos in digital marketing, start. You’ll see the difference immediately in engagement and how the content’s consumed.
Don’t make audio-visuals more complicated than they need to be. Any visual content should have only one goal. Define what it is. Don’t target multiple goals. The messaging itself to the direction of the visual, it should all build towards a singular objective. When all these things are together in harmony, you’re all the more likely to accomplish what you set out to.
For example, let’s say you’re selling a product through a lighthearted, fun message. You’re not selling your brand, you’re not selling complimentary products – you’re not doing anything except selling this one product. The end-goal isn’t brand-building here. All you want to do is to make a sale. Your goal might be different from this but ultimately what is meant is that you should have something simple to aim for. From beginning to end, your messaging should be clear.
The next thing we want to mention about audio-visuals is that they need to appeal to your audience’s preferred method of communication. When you build your customer personas, recognize where they are. Are they on Facebook, Instagram, or Twitter? Do they prefer images, videos, or infographics? What’s their preferred tone? You can’t speak to all audiences simultaneously. You’ve got to segment and chase after the audience you want. The world’s successful brands appeal to distinct audiences and they exploit that appeal.
No audio-visual is going to work across every channel. When you publish on an Instagram marketing campaign, it’s going to be different in form from YouTube marketing. The length, the tone, the focus, and more may need to be changed. The visual strategy you use may pull from the same place in terms of your branding being the same. The messaging in a nutshell may be identical. The way it’s presented however may need to be varied platform to platform, to maximize the potential out there for lead generation and conversion.
Tap into video marketing and more from the top digital marketing experts at Unlimited Exposure. We can help in elevating your brand to where it needs to be, connecting you to an engaged, active audience on social platforms. Join us today!
